The most important thing in marketing is to understand human psychology and then make the right marketing strategy for your business on its basis.
Today, we are going to talk about such a marketing strategy, by implementing which you can attract the attention of your customer in the first 8 seconds.
Yes, we are talking about video marketing.
If you also want to know Video Marketing Kya Hai, then stay with us in this blog.
Here, we will discuss about video marketing strategies.
Today, any person can maintain his attention only for 8 seconds.
While reading any written text or written content, we have to have patience, we have to give time to understand that thing.
Now the same thing has become easy with videos.
As technology is affecting humans, dependency on technology is increasing, similarly our capacity to keep attention is decreasing.
Promoting or marketing your business using images and written media is not efficient nowadays. Do you know why?
Because people prefer live streaming and interactive videos over blogs or graphics.
It means all brands are now understanding the importance of videos.
If you have not included videos in your marketing strategies, then you are behind your competitors.
Let’s understand video marketing before implementing it in your business.
What is video marketing?
Video Marketing is the use of videos to promote your business or inform users about products.
You can use videos on social media, advertisements, video sharing websites, your own website and many other platforms. Video Marketing helps you to increase your reach with a new way of communication.
Let’s Discuss Its Importance Now.
Video Marketing Importance – Why Video Marketing is Important?
The launch of YouTube in 2005 can be considered as the birth of Video Marketing.
Google bought it in 2006.
Similar websites came into this industry and by 2009 we had about seven more platforms like YouTube.
Making videos is no less a challenging job today. Therefore, it gained the attraction of digital marketers, content creators, entrepreneurs, startups and many other businesses.
Apart from this, everyone uses smartphones in today’s time. Therefore, video creation and video content consumption is more convenient than ever for everyone.
You will be surprised to know that the average time spent watching online videos is 19 hours.
Therefore, ignoring video marketing is not a bright idea, especially if you want to take your business to new heights.
Creating video content is the base for video marketing.
There are some rules of content creation that you have to keep in mind before creating any kind of content.
Know what those rules are in this blog.
- Videos get more social shares
Videos are perfect for increasing customer engagement as it is one of the most popular content types on social media platforms. Apart from YouTube, Vimeo, Dailymotion, Veoh, Dtube and Metacafe are also considerable video sharing platforms.
Launched in 2003, Metacafe is even older than YouTube.
Did you know that users watch about one billion videos on Pinterest every day?
Social media giants like Facebook and Instagram are also promoting video content.
Also, there are many apps to create and share videos.
Apart from this, there are many websites where you can create video ads (like LinkedIn) and promote your brand.
Before promoting content on social media platforms, it is important to understand social media platforms and their working.
Know about social media platforms in this blog.
- Makes Your SEO Efforts Efficient and Improves Conversion Rates
Video marketing is important in digital marketing because videos improve your website’s search engine rankings.
Also, they reduce bounce rates as users spend more time on your web pages.
This is why about 86 percent of digital marketing experts use videos as a tool to improve their SEO efforts.
Read this Ultimate SEO Guide to learn how search engine optimization (SEO) can impact your business.
- Can reach consumers effectively
Smartphone users are the topmost consumers of videos.
According to Facebook, 1.5 times more users watch videos on smartphones than on computers every day.
About 90 percent of smartphone users watch videos online.
So, shouldn’t you include video marketing in your digital marketing efforts?
Many times we do Digital Marketing but our efforts do not give any significant results.
- Perfect Tool to Build Business Credibility
You can create many types of videos to attract new customers.
For example, if you are a digital marketer, you can create videos about online marketing, search engine optimization, on and off-page SEO etc.
Informative videos help online users learn, which increases their trust in you.
You can start creating videos with lots of free tools available on the Internet. Therefore, creating a high-quality video marketing strategy is not expensive. In other words, you can build trust without investing a large amount.
Users can watch your videos on many channels including streaming platforms, social media engines or any other website. Therefore, you can reach more potential customers.
You can create explanatory videos about your brand and products, which is better than graphics and text.
Your videos can also tell users how to use your services or products.
In other words, videos give you many additional options to engage your customers.
Video marketing can generate leads for your business, create reach and awareness, and also increase sales through paid ads.
All this is possible when you create a digital ecosystem for your business.
Read this blog to know about the digital ecosystem.
Why did video marketing become popular?
Videos are one of the best content types to attract and retain the attention of your potential customers. This is one reason why video marketing is popular.
Along with this, our dependence on social media – whether it is for entertainment or for any other purpose.
Social media platforms like Instagram and Facebook are very popular, especially among smartphone users. These social media websites promote videos, which means if your content is informative and attractive then you easily get new subscribers and buyers.
Making high-quality videos is no longer a tough task. Canva, Animoto and many more online tools are available.
Multiple famous video sharing platforms like YouTube, Dailymotion, Vimeo, Twitch, etc. provide a solid base to acquire new customers.
How to strengthen your hold on YouTube, YouTube SEO, yes, know how to do SEO of YouTube videos in this blog.
How does video marketing work?
Videos are made, but how does video marketing work?
If this question is in your mind, then in this section we are going to talk about this topic.
In video marketing, videos are created and marketed according to your marketing campaign objective and marketing strategy.
Some examples include brand awareness, product launches, special sale offers, etc.
The biggest advantage of digital video marketing is real-time data tracking.
You can track engagement in real time.
Video marketing is only one aspect of digital marketing. To improve your search engine rankings, you will also have to include other parts of digital marketing.
Read this blog to know the top advantages and disadvantages of digital marketing.
We can understand how video marketing works in four steps
- Research about the subject/topic/story that you want to describe in the video.
- We have written an in-depth blog on content research which will help you understand the science of content research.
- Make videos using clear and crisp sentences. Before making any video, it is important to prepare its script. In this, you can proceed by using the best practices of effective content creation.
- This blog will help you in writing the script of the video.
- Share videos on all platforms to attract your potential customers.
- Before sharing videos, prepare a content plan, create a content marketing strategy and work under it.
- Know what is content planning in this blog.
- Also, if you want to create a content marketing strategy for your business, read this blog.
- Do you know why the digital marketing industry and its implementation is developing so rapidly? Because it provides the facility of real time data analysis and metrics tracking.
Today, every platform offers data tracking and this is the main differentiating factor between traditional marketing and digital marketing.
Data analysis helps to identify which video marketing campaigns are performing well and which ones need to be reviewed or tweaked.
Read this blog to know how digital marketing data analysis works.
Before starting video marketing campaigns, it is important to understand that you have to create video content based on the objectives of your video marketing campaigns.
Let us understand the types of videos now.
- Brand Videos
You must have seen a lot of interesting video clips on YouTube.
Generally, these videos focus on the top quality or USP of a brand or product.
Such videos are created using beautiful scenes and are the most common.
Apart from YouTube, you must have seen commercial ads on your television or any streaming device. These videos are created with the sole purpose of attracting new customers. Therefore, they provide only important and relevant information.
Commercials are 30 seconds long and can go up to 60 seconds. These videos are typically made for television and premium advertisements. You can also use them on your website to explain your brand and vision.
If a video or commercial is well-made, the ad can stay in the minds of your potential customers for many years to come.
- Advertising Videos
Ad videos are one of the popular video marketing strategies as it highlights all the features of your business such as your product or service.
Such videos promote your services or products to attract new customers.
Keep advertising videos short to keep your potential customers attentive.
You can share or broadcast these video clips on many video sharing platforms including YouTube, Facebook, Hulu, and Instagram.
Advertising videos should be catchy because through these videos you generate leads for your business. Try to deliver such videos in an efficient, quick and attractive way.
The more effective your ad videos are, the more are the chances of generating leads.
If you want to generate leads for your business then read this blog.
- Social Content Videos
Short video clips available in the form of Instagram Reels and YouTube Shorts are trending nowadays.
These videos are engaging and playful. That’s why many users share them.
You can create social content videos to showcase your products and their features. You can also record brief interviews or quotes about your services and products. Apart from this, you can create a lot of social content videos made of lifestyle shots.
You must have seen social content videos on popular social media platforms like Instagram and Facebook. Due to their short length and attractive content, short video clips can attract many new customers to your business.
You can briefly showcase the unique aspects of your products or features. Don’t forget to highlight the positive testimonials of customers in the clip.
Know how to create a content strategy for social media platforms in this blog.
- Product Videos
Demonstration of products helps your audience connect with your brand.
If you have a best selling or flagship product and you want to tell the world about it, then product videos are the best way.
To attract more customers, you can showcase all the top features of your products in such videos.
Show the beauty, style and utility of your products to add new customers. Highlight the features that make your product better than competitors.
The average duration of product videos is 30 seconds. You can share them on your websites, social media platforms and email.
Email marketing also plays an important role in your digital marketing strategy.
Read this blog to understand email marketing in detail.
- Testimonial Videos
Testimonials provided by your existing customers are appealing because they can be connected to the emotions of your potential customers.
Testimonial videos show why someone chose your product, what features they enjoy, why your product is useful for their business, what they like about your brand, and so on.
Try to create authentic testimonial videos.
In other words, don’t use a script. Instead, let your customer’s original words do the work.
You can use testimonial videos to show the customer journey of existing customers.
For example, you can show what problems a person is facing, how your product or service helped them, and how your product or service has a positive impact on their professional or personal life.
- Company Culture Videos
Today, watching inside stories or say Behind The Scenes shots is quite popular.
When you showcase your team and company culture to the audience, your audience is also able to relate to you and starts showing more interest in your company.
This is where culture videos come into the picture. Such video clips give a human feel to your brand.
Mentioning your company’s values through videos helps users understand why your brand is better than others.
You can choose many subjects and topics for such videos.
For example, in such videos, you can discuss about how well you treat your employees, you use sustainable materials for manufacturing your products, and more.
Customers want to know the company before investing their money on a brand.
Therefore, if you use company culture videos efficiently then you can increase your customer conversion rate.
Apart from this, these video clips also help you in attracting new talents.
- Educational Videos
Educational videos are one of the best ways to boost customer engagement.
These videos are similar to blogs and their motive is also the same, to inform and educate the audience about a particular subject.
To create such videos, select keywords that align with your business. You can target relevant customers by creating enjoyable and informative videos.
Read this blog to understand the keyword selection process in detail.
Apart from customer engagement, educational videos also increase the credibility of your business. If users looking for product awareness find your videos as a knowledge source, they start trusting you.
This trust ultimately increases the conversion rate of your business.
So far in this blog, we have understood what is Video Marketing and how does Video Marketing work.
Before implementing Video Marketing, it is important to consider all the aspects of Video Marketing.
In the next section, we will focus on Video Marketing Benefits and Limitations.
Video Marketing Benefits & Limitations
Before implementing Video Marketing, it is important to understand how it can be effective for your business, what are the Video Marketing Benefits and if there are any Video Marketing Limitations, then what are they.
Benefits of Video Marketing
- Video attracts more attention
An informative and creative video keeps your potential customers engaged till the end. Hence, they increase your conversion rate.
On an average, about 37 percent of viewers watch videos till the end. If the videos are less than 90 seconds, this number increases to 50 percent.
Here is another useful information for you – Most users using social media platforms prefer watching videos more than any other content type including images, newsletters, blogs.
Therefore, video marketing can be an efficient way for online promotions and marketing of your business.
- Provides international popularity
If you make top-notch videos according to your video marketing strategy, then the chances of your videos going viral increase, your business related information can reach people around the world.
With high-quality videos, you can often close deals through videos. This boosts sales, conversion rate increases and your business gets promoted.
- Offers Versatility for Multimedia
Videos are perfect for showcasing all types of media.
In videos, you can include relevant charts, graphs, scenes, animations and more.
In other words, you have the freedom to use a variety of components to make the video attractive, informative and memorable.
In addition, you can add background score to enhance the experience of your potential customers. Videos provide you the flexibility of tone, style and message.
- Increases Customer Engagement and Conversion Rate
Adding video clips significantly increases the conversion rate of your business.
Videos get maximum engagement compared to other content types.
At the same time, the reach of video marketing is about 8 percent more than any other social media post type.
Here Comes The Good News. You can increase the conversion rate by 80 percent by adding informative, creative and attractive videos on your landing page.
Also, video clips increase the open rate of your email by more than 19 percent. Conversion rate from YouTube videos increases by 150 percent every year.
- Video marketing is more effective than other content types
Videos will dominate all other content types in the future.
This means, it is possible that you will not see much written content on social media platforms and other websites.
This can easily happen because YouTube is the second most popular website after Google.
Facebook, Instagram and other similar platforms are already promoting videos. Snapchat users watch more than 7 million videos every minute.
- Compatible with portable devices
Smartphone users watch a lot of videos.
Consumption of mobile videos increases by 100 percent every year. Therefore, you can increase the conversion rate by creating eye-catching videos for portable devices.
Videos are compatible with all such portable gadgets including smartphones, tablets, and notebooks.
With this, you can connect with a wide range of online users.
- Provides Real-Time Data
You can see how many users watched your videos. You can also see their location and the time they spent watching your videos. Apart from this, you can also know the feedback on your videos. Based on these statistics, you can create your video marketing strategy according to the preferences of your audience.
While there are so many benefits of video marketing, on the other hand, it also has some limitations. Let’s know the video marketing disadvantages so that you can keep these factors in mind before creating a video marketing strategy.
Limitations of Video Marketing
- Cost & Time Constraint
Unlike blogs and graphics, videos have many components.
Script writing, storyboard plotting, crew cost, microphone, camera and other equipment demand significant investment.
Even if you like DIY, the process of making videos takes time.
Creating a high-quality video involves several phases including pre-production, production and post-production. It may take you several days and even weeks to create stylish, creative and informative videos.
Skipping the basics and details of video marketing may not provide expected results.
So, you need enough time to cover all the bases.
- Users may skip ads
As we discussed earlier, low-quality videos may not give any benefit to your business.
You need creative, informative and appealing visuals. Otherwise, many users prefer to skip ads while streaming.
If you want to create effective videos for your marketing strategies, you need to come up with captivating content. Also, hiring experienced video creators increases the overall investment.
- Videos are difficult to update
You can easily edit or update a blog.
However, things are different if you want to update videos as making minor changes is a challenge.
Settings like clothes, season, etc. become less relevant over time.
In other words, video clips are not adaptable. Other content types can be modified effectively without spending much time. Therefore, you should plan your video marketing strategy and video content creation carefully.
- Videos are not everyone’s choice
Videos appeal to all your potential customers on all platforms.
However, some users may not align with video clips.
Even today, the number of people who like to read is quite high.
For example, users who are looking for a particular product, or those who are on your website for a specific reason, prefer text, instead of videos.
In such a situation, business cannot grow by focusing only on video marketing.
Many times businessmen also face some challenges while implementing digital marketing strategies.
What are these challenges and what precautions should be taken to avoid them, know in this blog.
When video marketing along with complete digital marketing strategies work together in sync, then marketing efforts will definitely give better results.
Conclusion – What is video marketing?
Video marketing may seem like an overwhelming process in the beginning.
With a little patience and regular practice, you can create high-quality videos for your brand.
Take one step at a time, spend time learning video marketing techniques, and grow your business.
Incorporating videos into your online marketing strategies can bring positive results for your organization.
Pick up your smartphone, shoot a video, edit it, focus on storytelling, and watch the customer engagement rate soar.
Apply creative ideas to accomplish your goals.
Video marketing plays an important role in your digital marketing campaigns.
When you combine video marketing with other digital marketing strategies, it can turn into a successful marketing campaign.
