According to a research, implementing Email Marketing in your business gives the highest Return On Investment (ROI).
By spending just $1, you can get a return of up to $36.
Isn’t that so impressive..
But the question is, how is this possible? What is there in Email Marketing that is not there in other Digital Marketing Strategies.
The answer is Copywriting!
Copywriting is a technique that is responsible for increasing your Email Open Rate and Leads to Customer Conversion Rate.
But, many people consider it to be Copyright or Content Writing, whereas it is not so.
Copyright means having someone’s rights.
If you understand it in simpler terms, when you produce any of your content or develop a product and list it online on your website or any other platform, then you have the right over that content & product.
That is, you are the owner of that content or product and you have its legal copyright.
The main purpose of Content Writing is to educate the audience, create awareness and create a community.
For e.g. Long Form Articles, E-books, Guides, Brochures, YouTube Video Script, etc. – all are types of Content Writing.
But, it is important for you to understand what is Copywriting.
Infact, only with the help of this skill you can increase the Customer Conversion Rate in your business.
So today I am going to tell you through this blog what is Copywriting and why it is important in the field of Digital Marketing.
What is copywriting – Meaning of copywriting in English
Copywriting is a skill that is used to increase sales, which ultimately increases the revenue of the business.
While doing copywriting, words are framed in such a way that the reader gets motivated to take a decision according to the call to action written in that content.
In copywriting, a person is convinced to take a predefined action with the power of words.
This action can be anything, such as – Buy Now, Get Quote, Register Today, Enroll Now, Schedule a Consultation Call, etc.
With the help of words, a copy is prepared in which your product or service is pitched as a solution by understanding the needs of your target customers and using emotions.
A research has revealed that 9 out of 10 consumers take their purchasing decision based on emotions.
According to some expert copywriters, a copy is a direct conversation with your consumer and sells outcomes and values instead of products.
Today, from a newspaper and banner to email, digital ads, website page, copywriting is being used everywhere and interested people are being attracted.
After understanding copywriting in Hindi, it is also important for us to know the importance of copywriting.
Only by knowing its importance will we be able to understand its power and use it effectively in our business.
Before that, if you have understood Copywriting Kya Hai or Copywriting Meaning in Hindi, then definitely tell us in the comment section.
Importance of Copywriting – Why is copywriting given so much importance?
Copywriting does not mean just playing with words, but showing business values with the help of those words and encouraging your readers to take action by creating a long lasting impact on them.
All this is possible by writing clear and concise copy.
It does not matter how beautiful or professional website you have designed, if there is no high quality content on it, no visitor will stay on it for long and your objectives will not be accomplished.
Writing an effective copy gives you many benefits, some of which are explained here.
Audience connects with you
Connection with the audience is established only when they trust you and they get some benefit from the product or service you are offering.
Through copywriting, you use words effectively by keeping in mind the interest, desire, pain points of your target customer.
You write content in such a way that it seems as if you are talking to them.
By getting this kind of personalization, your audience does not ignore your content and is forced to click on your call to action buttons.
Personalization also increases trust and in this way you fulfill your objectives by making a strong connection with them.
Copywriting creates brand voice for you
Copywriting is not limited to just website, today copywriting is needed in everything like email writing, sales page design, video script, caption writing on social media like Instagram and Facebook.
Through content on all these mediums, you tell your target customers the benefits of your product, which motivates them to take a decision.
Through copywriting, you adjust the tone and context of your content according to the problems of potential customers, which is useful in creating your brand voice.
Gets attention and persuades them to take action
Copywriting is also used to gain the attention of the audience.
For example, if you are going to launch a new product and you also have a lot of leads, then before the product launch, you have to create content focusing on your audience and tell how your product can solve their problems.
In that content, you have to make them aware of their problem, tell them about the features of your product and also share some facts and testimonials.
By doing this you will be able to get their attention, they will build their trust in you and at the time of product launch you will be able to persuade them to take action.
The best example of this is Flipkart’s Big Billion Sale, which is going to start in a few days.
Ads are running on their TV and Flipkart is also informing the audience in advance about the benefits of this sale through Email Copywriting.
By doing this curiosity starts building up in the audience which forces them to take action.
Copywriting increases your sales
Almost every business has only one objective – to increase its revenue by selling.
For this, people are attracted in different ways, they are targeted through different types of content and trust is built by drawing their attention towards you.
For example, if you are launching a product of your own, then you will try to attract the attention of your audience through email copywriting, create informative content around your product through platforms like YouTube videos, Instagram & Facebook, provide information through webinars, give different calls to actions and finally bring all the interested people to a landing page.
On this landing page too, you have written persuasive content which focuses on the benefits of the product apart from its features.
Now, whoever finds it profitable to associate with you, will buy your product and your sales will continue.
Due to all these benefits, copywriting is called the most in demand skill.
Read this blog to know about other high income & in demand skills apart from copywriting.
Types Of Copywriting
Copywriting As A Whole is a powerful skill in which you can make a career and earn good money.
But, you can also master different categories or types of copywriting and make your mark as an expert.
After reading about all these, you will start getting more idea about what is copywriting and why it is important.
Direct Response Copywriting
This copywriting technique is very common and in demand today. But, new writers do not have clarity about what Direct Response Copywriting is.
Direct Response means Immediate Action, that is, you want your audience to take immediate action, like Sign Up Now, Buy Now, Call Now, etc.
If you have seen a Landing Page, then you will understand that an attempt is made to sell a product or service through that page.
That complete landing page is designed by a Direct Response Copywriter in which along with the product benefits, call to actions like “Buy Now” or “Get It Now” are given at various places.
One of the features of Direct Response Marketing is that it is Trackable & Measurable.
Measurable means that you can find out how the response of your campaign was.
If the response is not as per the expectation, then you can tweak the words, sentence formation, and call to actions a little.
In Direct Response Copywriting, you work on these projects:
- Sales Page
- Video Sales Letter
- Fundraising Letter
- Sales Emails
- PPC Ads
- Email Copywriting
After Direct Response Copywriting, it is also important to understand what is Email Copywriting.
Today, almost every business professional has his own email through which he interacts with his vendors and clients.
When it comes to writing an effective email, it is better to get it written by a professional copywriter.
For example, if you are bringing a digital product and want to generate good revenue by selling it, then you must use Email Copywriting.
An Email Copywriter puts emotion in the email, does wordplay and writes it in the tone of your target customers.
By doing this, you are able to connect with them, which also makes it easier for you to pitch your product to them.
While writing an Attractive & Engaging Email, you have to keep some things in mind, such as,
Your Email Headline or Subject should be compelling, which compels the reader to open it as soon as they read it. According to Optinmonster, 47% of people decide whether to open the email or not only after seeing the Email Subject Line.
Email Body Content should be crisp & high quality in which To The Point value is given.
Short sentences should be used and pointers can also be used.
There should be a strong & clear CTA so that the reader can take an action.
Keep in mind that in Email Marketing Copywriting, you do not get results just by writing an email, you have to constantly give value to your prospects and give CTA.
Social Media Copywriting
The number of social media users has seen a growth of 68% in the last five years.
While the number of social media users was 2.73 billion in the year 2017, it has increased to 4.59 in 2022.
One thing is clear from this that the Social Media Copywriting Industry is also growing continuously.
Today most people are active on Instagram, Facebook, Twitter, LinkedIn, so businesses have also started targeting these platforms.
With the use of Social Media Copywriting, Short & Crisp Content is written on these platforms, captions of posts are written, scripts are written which help in engaging the reader or viewer.
SEO Copywriting
SEO Copywriting is used to rank a website in search engines (Google, Bing, etc.).
From writing content for different pages of the website to writing search engine optimized blogs, it is the responsibility of an SEO copywriter.
- To make SEO copywriting effective, you can use these tips:
- While providing information on website pages, use less texts and make it visually good.
- Write short & to the point content and plan your content according to the name of that page.
- While writing blogs, make the headline catchy & interesting and try to use your primary keyword in it.
- Do not repeat the same information again and again in the content body and do not use keywords unnecessarily, this reduces the engagement of visitors.
- If you are using images, then optimize them well so that the web page can load quickly. Finally give a strong call to action and ask the readers to take action.
This way you can also provide your services by becoming an SEO copywriter. I hope you have understood the meaning of SEO copywriting.
Creative Copywriting
Creative Copywriting is a type of copywriting that people want to understand and often search online about what is creative copywriting.
The reason behind its popularity is the tasks performed in it.
Here you need analytical thinking and the words have to be presented in such a way that they get stuck in people’s minds.
A creative copywriter, while writing copy, uses some very attractive, fun, and funny words, which creates a voice of the brand and ultimately sells products and services.
It is also said about creative copywriting that keep your copy simple and memorable and make it inviting so that it is fun to read.
The best example of creative copywriting is Nike (“Just Do It”).
Today, go to any mall or online platform, you understand which brand it is and what it does by just looking at Just Do It.
Creative Copywriters are responsible for raising awareness of a brand and write not only taglines but also appealing newsletters, product descriptions and captions.
Copywriting Essentials
Are you interested in reading about Copywriting?
If yes, then you must have understood now what is Copywriting or what is Copywriting.
Now if you want to make a career in Copywriting and want to make your mark as an Expert Copywriter, then you have to keep some Copywriting Essentials in mind.
These will help in strengthening the foundation of your Copywriting.
Focus on “Why”
In today’s time, it is very difficult to get people’s attention.
Even if you somehow bring them to your content but they do not find any special value, then they immediately leave it and go to some other source.
That is why it is important to focus on their Why.
You have to tell them why they should read your content or try your product.
That is why you have to tell them with your words what they want to know and which appeals to their Emotion.
By acknowledging their problem and telling them the benefits, you have to target them with trustworthy elements like some facts and testimonials.
Learn to optimize headlines
Always try to make your headline unique and attractive, generate curiosity and claim to solve the audience’s problem.
For example, if we talk about SEO copywriting, then “10 Essential Website Design Factors That Can’t Be Ignored” can be called a great headline because it is appealing as well as arousing curiosity.
Similarly, you can also write headlines for Emails, Social Media Posts, YouTube Videos, etc.
Learn to shift from long to short sentence
There are two ways to explain one thing – Long & Short Form.
When it comes to writing a long form article, then very big explanations are required so that the reader can understand everything well.
But, to get the immediate attention of the readers in copywriting, you should know how to use short sentences.
You have to learn how to convert a long sentence into a short sentence without lowering the quality.
This not only increases reader engagement, but that content also starts getting shared more, which increases your reach.
Keep your message customer focused
Keeping it customer focused means that you write your words in the tone of your potential customers.
Apart from this, you have to use storytelling, use testimonials, tell facts and also show some examples.
It is said that people do business only with those whom they know, like and trust.
With the help of these customer focused messages, their trust in you starts building which is an important copywriting essential.
Focus on benefits instead of features
It is said in the copywriting industry that tell your audience what benefits they are going to get from your product.
Curiosity does not arise in people by just telling the features, they need something that solves their problems 100%.
If you tell the features, then they will find your product similar to other similar products.
For example, if you are launching a course, then instead of telling the topics included in the course, tell them what benefits they are going to get from those topics or how their money problem is going to be solved.
Tell your USP
USP i.e. Unique Selling Proposition differentiates your brand or product from your competitors and makes you stand out.
If we understand it in more simple words, then we can say that,
By defining USP, you tell your audience why they should choose you instead of choosing any other mentor.
After defining USP, mention it everywhere on your website, email, social media, landing page so that you can have a different identity.
Do not forget to give a strong call to action
Give a persuasive & irresistible CTA at the end of all your content so that users are compelled to take action.
Keep in mind that any user will follow your CTA only if he is getting high value from your content.
Therefore, it is always said that Content Is King and you have to keep this thing in mind.
In this blog, till now we have come to know what is Copywriting, what is Copywriting in Hindi, what is the importance of Copywriting and which essentials to remember.
Now it is time to cover another interesting topic named Difference Between Copywriting & Content Writing.
Conclusion – Copywriting
Copywriting is included in the list of High Paying Skills today.
A Copywriter works from generating leads to generating sales for any business.
But, many times people get confused between Copywriting, Copyright & Content Writing and they are unable to understand what is Copywriting and what is its importance.
Today in this blog, I have tried to tell all this and explained in detail what is the meaning of Copywriting in Hindi, what are the benefits of Copywriting, and what is the difference between Content Writing Vs Copywriting in Digital Marketing.
Copywriting has become one of the most demanding freelance skills in today’s time, after learning which a Copywriter sitting in India is providing his services to clients like USA, Canada, Australia and earning money in dollars.
