Do you know how much a Marketing Automation Specialist earns in India?
On an average it is 7 lakhs per annum, and the same salary in USA is around $60,000 (Rs 48 lakhs).
Just imagine how quickly you can achieve financial stability if you gain expertise in this most demanding digital marketing skill of marketing automation.
But is marketing automation the only skill that is in high demand?
No, there are many other popular highly paid digital marketing skills like Content Marketing, PPC Advertising, Copywriting, Data Analytics, by learning which you can give a new direction to your career and earn lakhs of rupees per month by giving services like freelancing and consulting along with the job.
In today’s blog, we are going to talk about such 9 most in demand digital marketing skills where we will also tell how you can learn them and grow your career.
So without any delay let’s start today’s blog and know about the 9 Most Demanding Skills in Digital Marketing.
Importance Of Digital Skills
Today people of all ages are becoming capable of earning money by learning digital marketing skills.
Students are giving a new direction to their career by learning it, Salaried Employees are creating a side income source with its help, Working Professionals (like Real Estate Agents, LIC Agents, Doctors, Lawyers, etc.) are attracting new clients through it and Business Owners are growing their business online by learning it.
Because anyone can learn these Digital Skills, their importance is very high.
Let us understand point-wise what is the importance of digital skills.
1.Excellent Job Safety: Digital Marketing provides a job safety which becomes very important in times like Pandemic.
By learning digital marketing, you can not only earn money through full time job but also through freelancing and can also provide your services in countries like India, USA, UAE, Australia, Canada.
- High Income For Deserving People: Today companies need digital marketers a lot, but they are not able to find skilled marketers.
When companies recruit a skilled digital marketing professional amid increasing demand, they offer a good salary. Therefore, there is no dearth of high paying jobs in this field for deserving digital marketers.
- Global Reach: Now it has become very easy for a businessman to sell his products in other countries. Earlier traditional marketing was used in which a lot of money was spent on promotion, and that much reach was not achieved. But now it is not so.
Today with the help of internet, even a small and local business can target international audience.
- Cost Effective Promotion: Till a few years ago, goals like business awareness and customer conversion were achieved only through traditional media marketing and methods like billboards, banners, newspaper ads were very costly.
But, today Digital Mediums have reduced this cost a lot and with the help of Digital Media Marketing, Businesses are marketing their brand through different Online Platforms & Strategies.
- Effective Audience Targeting: Digital Marketing makes it easy to define the target audience of a business.
You can reach a business to its customers through SEO, Content Marketing, PPC Advertisement etc. by defining the audience through different marketing tools.
Not only this, by understanding the audience data, you can find out their continuously changing behavior and modify your campaigns.
- Building A Customer Base: It is very difficult to maintain a track record of visitors and customers in your shop or local store.
You can do this work easily by learning Digital Marketing. You can prepare a database of all the people who visit your online platform and increase your sales by retargeting them.
- Brand Awareness: Digital Marketing helps you to build your own (if you are a service provider) and your clients’ brand image.
You can do this with the help of some of the most valuable digital marketing skills like Content Creation, Search Engine Optimization, Social Media Marketing, Email Marketing.
Learn Digital Marketing
You have understood the importance of digital marketing, now it is time to know how to learn digital marketing.
Well, to learn digital marketing you have to follow these 7 fundamental steps:
- Enroll in a Digital Marketing Course
- Select your niche
- Practically implement the course learnings
- Start watching videos, webinars, podcasts, blogs related to digital marketing
- Create your online presence
- Increase your networking
- Start applying for jobs or freelancing
9 Most In-Demand Digital Marketing Skills To Master
1. Content Creation And Content Marketing
Content creation is a very powerful skill, due to which brands are able to reach their messages to their target audience today.
From visual content to blogs, videos, reels, emails, SMS – almost every kind of content today requires a creative and skilled content creator who thinks from the customer’s point of view and can plan and create an effective content by understanding their problems, pain points, interests, etc.
Along with content creation, it is important to gain expertise in content marketing skills.
In content marketing, content research, content creation and content distribution is done which is relevant to the target audience and attracts and engages them. Offering valuable content builds trust with the audience and creates authority of the business.
When you learn content marketing skills, you gain command in all these three areas and thus these in-demand digital marketing skills give you new opportunities in your career.
2. Video Production And Marketing
Video Marketing Stats show that,
- Demand for video content is rising tremendously and today 91% of consumers want brands to produce video content online.
- 86% of marketing professionals use video as a powerful marketing tool.
- 66% of consumers find short form videos more engaging.
- 8 out of 10 people make buying decisions after watching a brand’s product video.
One thing that we can understand from these stats is that today people engage more with videos. In such a situation, if you learn this Most In Demand Digital Marketing Skill, then you will have no shortage of work.
It is quite easy to convey the brand message to the audience through videos and the audience also connects with the brand. This increases engagement and perhaps that is why YouTube is the best video marketing platform for 89% of marketers.
By learning this skill, you learn to produce videos, make them attractive and do video marketing on different platforms.
In this way, you get such a valuable digital skill which is needed by almost every brand today.
3. Copywriting
Copywriting is an in demand and valuable digital marketing skill in which the message is conveyed in short and crisp form.
The job of a copywriter is to write inspirational copy in few words for email, product description, landing page, sales page, Facebook ad, etc.
The copywriter not only writes crisp copy but also makes it persuasive and attractive so that the reader can be inspired to take quick action after reading it.
In this way, the copywriter sells products through his words and on the other hand, the content writer gives detailed information about a subject.
According to Ambitionbox, a copywriter in India earns up to 10 lakh rupees annually and in the USA this figure is $30 per hour.
Now because it is the words of the copywriter that are mainly responsible for sales, their demand is very high. Skilled copywriter can earn good money not only through a full time job but also through part time freelancing.
4. Search Engine Optimization
SEO is one of the best digital skills example because it has been included in the list of in demand digital marketing skills for a long time.
Many people believe that the arrival of AI has put the job of SEO executives in danger. This is not true at all, because as long as Google exists and its algorithms are working, there is no threat to SEO executives.
Well, SEO helps any brand to reach its target customers without spending money on ads.
In this, work is done on the on-page and off-page elements of the website and it is made mobile friendly.
When a company’s website is ranked on Google SERP (Search Engine Result Pages) for many keywords through SEO, then people start knowing it, start visiting it, start exploring it. And, in this way the authority of that company starts building, people’s trust starts building and a name starts getting made in the industry.
The organic strategy of making an unknown company a brand is a part of the job role of an SEO specialist and hence every small or big company today has a demand for a qualified SEO specialist.
5. Social Media Management And Marketing
Today, crores of people use Social Media. According to Statista today, there are 290 crore users on Facebook and the number of people using Instagram is 135 crore.
All these people spend their time on these platforms and hence, brands also make full use of Social Media to target their audience.
You can manage the Social Media accounts of companies by learning the valuable digital marketing skill of Social Media Management.
Not only this, along with Managing, you can also do Social Media Marketing which includes planning the Social Media content, distributing the content, promoting the content, running ads, analysing the Social Media Analytics, and making a strategy accordingly.
Therefore, both of these are Essential Digital Marketing Skills in the field of Social Media, by learning which you can become a successful Social Media Strategist and provide your services to the people.
6. PPC Advertisement (Paid Media Specialist)
PPC Advertisement – It is a great technique to increase the digital presence of business, generate quality leads and convert leads into customers.
PPC is a skill that every digital marketer should know. I am saying this because today every business wants fast growth, even if it requires investing money for it.
In Pay Per Click Advertisement, different types of ads are run on search engines like Google for which a per day or monthly budget is fixed.
Whenever a person clicks on these ads, Google deducts some amount from your ad budget which is called Cost Per Click (CPC).
Today, any new company that comes in the market has to reach its target customers in a short time, for which PPC ads are considered a better option. Through this, you bring the business to the top spot and improve the ad relevance and quality score.
Therefore, by learning this Most Popular and In Demand Digital Skill you can provide your service to companies or even sell your own products.PPC Advertisement – It is a great technique to increase the digital presence of business, generate quality leads and convert leads into customers.
PPC is a skill that every digital marketer should know. I am saying this because today every business wants fast growth, even if it requires investing money for it.
In Pay Per Click Advertisement, different types of ads are run on search engines like Google for which a per day or monthly budget is fixed.
Whenever a person clicks on these ads, Google deducts some amount from your ad budget which is called Cost Per Click (CPC).
Today, any new company that comes in the market has to reach its target customers in a short time, for which PPC ads are considered a better option. Through this, you bring the business to the top spot and improve the ad relevance and quality score.
Therefore, by learning this Most Popular and In Demand Digital Skill you can provide your service to companies or even sell your own products.
Know in this blog how you can become a PPC Expert by learning from your home.
7. Data Analytics
Nowadays, it has become very important to take Data Driven Decisions in Businesses, under which the data of the marketing campaign is tracked, interpreted and decisions are taken based on that interpretation.
Therefore, Data Analytics has a very important role in the Digital Marketing Field and the Demand for a Skilled Data Analytics Professional has increased a lot.
After learning this most in-demand Digital Marketing Skill, a Data Analytic Professional tracks important metrics like Engagement, Likes, Comments, Shares, Bounce Rate, CPC through different tools (e.g., Google Analytics, Google Tag Manager, Sprout Social, Google Search Console), derives some conclusions from them and takes important decisions. These decisions are based on your client’s business
8. Marketing Automation
Marketing Automation is an Advanced Digital Marketing Skill, after learning which you start being counted among the Pro Digital Marketers.
The job of a Marketing Automation Specialist is to automate the sales process through Marketing Tools & Softwares and optimize the Sales Funnel so that the business continuously gets Leads & Customers.
Through this, such Potential Customers are identified who are interested in your Client’s business and want to connect with it. It includes bringing such people into the Sales Pipeline, nurturing them through Emails, SMS, Social Media, Push Notifications etc. and finally converting them into Customers.
Because a Marketing Automation Specialist manages the entire Sales Funnel of a business and sets up the system, his Importance & Payout is very high.
According to Ambitionbox, the salary of a Marketing Automation Specialist in India is Rs 60,000. It is monthly and the same salary in USA is around $56,000 (Rs 45 lakh annually).
Because the demand for Marketing Automation Specialists is gradually increasing, it is also called an In Demand and Futuristic Digital Marketing Skill.
9. Brand Development And Reputation Management
As a digital marketer, you create a brand image of your company, which creates an image of it in front of the world.
Brand Development is a skill with the help of which you present your company’s message, mission, vision, product & service information, etc. to the world in the form of content.
This helps the audience understand what the company exactly does and how it can solve their problems. This builds trust, brings in new inquiries and ultimately creates new customers.
Brand Development teaches you all the fundamentals of Digital Marketing that your company needs.
Along with Brand Development Skill, it is important to learn Reputation Management. Today, with the increasing popularity of the Internet, it has become easier for people to make comments.
Many times people knowingly share bad things about a company and when other people see it, its negative impact starts showing on the reputation or image of that company.
Therefore today every company needs a Reputation Management Professional who keeps an eye on the company’s online reviews, social media comments, wrong information, etc.
Conclusion
Digital marketing is a growing industry which is like a tree and has many branches. These branches (skills) have a lot of importance because by learning them you can move forward in your career.
Today, due to digitization, companies need people who can grow their business in a short time with the help of online marketing techniques and tools.
In such a situation, you should strengthen your hand on some popular and in demand digital marketing skills so that you can create excellent sources of income for yourself through job, freelancing or consulting.
