Do you also believe that digitization has brought a revolution in the world and has changed the way people live their lives?
In my opinion, this is 100% true. Today’s generation cannot live even a minute without internet, mobile, computer.
People are watching different things on the internet, spending their time on social media, watching memes, watching videos and connecting with new people.
Today, a tremendous increase is being seen in the number of people using social media.
According to a statistic, today the number of social media users has crossed 4 billion i.e. 400 crores, which is about 50% of the total population of the world.
In view of this, brands are also taking the help of social media to reach their target customers.
Audience is being reached by implementing strategies like content marketing and advertising for product and service promotion.
Not only this, nowadays social media is also used extensively in election campaigns.
Party workers share their digital posters and banners on these social media platforms and reach out to people.
In such a situation, there is no dearth of opportunities in the field of social media.
If you want to gain social media expertise and make a career in it, then this can prove to be a very good decision for you.
But, here the question arises that how to become a social media expert and how to make a career in social media?
If you also have the same question, then today you are going to get its detailed answer.
In today’s detailed blog, we are going to talk about how to start a career in social media, skills required to become a social media specialist and how to become a good social media expert.
So let’s start without delay.
Who is a Social Media Specialist?
A Social Media Specialist is a person who,
- Have a good understanding of Social Media Platforms
- Knows how to monitor platforms
- Knows how to run Social Media Ad Campaigns
- Knows how to create strategies by understanding Analytics
- Knows how to tweak strategies by understanding trends
- Knows how to convert a new follower into a customer.
If you have all these Qualities & Skills then you are known as a Social Media Expert.
But, if you want to know how to learn these skills or how to become a Social Media Expert then stay with us.
Work Of A Social Media Expert
A Social Media Expert handles the entire Social Media Ecosystem of a company.
However, in big companies there is a dedicated team for this, which also includes Social Media Managers, Content Strategists, Digital Marketers, Copywriters, etc.
But, in small organizations, often the Social Media Expert has to handle all the work.
The regular work of a Social Media Specialist includes:
- Creating textual content & artwork and publishing them on various platforms
- Publishing social media posts as per schedule
- Monitoring & optimizing social media metrics
- Staying up to date with new social media trends and incorporating them into your strategy
- Engaging with followers
- Creating social media marketing strategies and running ad campaigns
- Keeping brand tone and voice consistent across all social platforms
A Social Media Specialist has to do all these tasks so that the company’s followers can increase, its awareness can be created, reach can increase and more and more customers can be created.
Social Media Career Opportunities – Social Media Expert Jobs
If you want to make a career in social media, you can work in different profiles, some of which we have discussed here.
Social Media Manager
Social Media Manager is at the top of all the job roles of Social Media.
He manages all the social channels of the brand and decides what content strategy to keep, how to allocate the ad budget, what content strategy to keep, etc.
He manages the team of copywriters, content strategists and graphic designers and handles content distribution.
Social Media Analyst
The job of a Social Media Analyst is to analyze the data of the brand’s social media platforms, monitor campaign performance, analyze the reach of the content, likes, comments, shares, etc.
After analyzing all this, an analyst advises new strategies for his brand and recommends improvements or tweaks.
Content Strategist
The job of a Content Strategist is to create content strategies for the brand on different platforms.
To create content strategies, trends are observed, competitors are analyzed and
audience’s interest is understood.
Content strategists have to publish content according to the content calendar and keep the audience engaged by constantly changing the content.
In this way, you can make your career in any of these three main job profiles.
Now it’s time to know the salary of a Social Media Specialist. Let’s discuss this too.
Stay tuned to this blog to understand step by step how to become a social media expert.
Social Media Expert Salary In India
Whatever payout you get in the Social Media Industry depends on various factors such as,
- Which country do you live in – Tier 1 countries (like USA, UK, Australia) have higher payout compared to India, Pakistan, Philippines, Bangladesh, etc.
- How much experience do you have in Social Media Management & Marketing
- Are you a freelancer, in-house employee or run your own agency
- How strong is your portfolio or in which industries have you worked.
If we talk only about India, then the salary of a Social Media Specialist is around 15-20 thousand monthly.
On the other hand, if you want to become a Freelance Social Media Marketer, then you can gain experience by taking low budget work in the beginning and make your portfolio strong.
Skills Required To Become A Social Media Expert In India
If you want to become a social media expert then you should have all these skills.
- Writing
- Artwork Designing
- Communication
- Analytical Thinking
- Time Management
- Researching
However, a big company has dedicated experts for writing, research, client communication, etc.
But, if you want to help businesses by becoming a social media service provider yourself, then all these skills are necessary.
Writing
Writing is important to convey your client’s brand message to the target audience.
You need writing while writing social media posts, headlines, captions, creative post design.
But, today writing is not limited to just writing correct grammar and spellings, your words should be compelling and attractive.
For this, you should know copywriting so that the audience is forced to contact you or click on your CTA as soon as they see your posts.
Artwork Design
Visual elements are seen a lot on social media, which also gives very good engagement.
According to a study, pictures posted on social media increase the buying decision of customers by up to 6 times.
Therefore, you should know how to design artworks like creative images, carousels, reels, etc.
All artworks should use the same color scheme to clearly communicate your message.
Communication
To progress in social media career, you also need communication skills.
For example, if you are working on a project and you have to give regular updates to your client, then communication comes in handy at that time.
A good communicator is able to explain his point well and engage the other person.
Analytical Thinking
A great social media specialist understands analytics very well and takes decisions accordingly.
Understanding the followers, page views, impressions, likes, comments, saves etc. on the social media platform makes you a skilled social media specialist.
Analyzing all these data & details and tweaking the strategies is the sign of a great analytical thinker.
Time Management
Time management is a skill in which mastery is very important.
However, in the beginning, you have to perform different tasks, due to which it is not possible to spend more time on some work.
But, gradually you learn to manage your time according to the projects.
Better time management skill teaches you planning, consistent posting, scheduling and you also learn to complete different tasks on time.
Researching
We cannot ignore this Social Media Expert Skill.
If you know how to do research, then you can get ahead of all those Social Media Specialists who always make the same kind of Social Media Growth Strategies.
Research introduces you to new ways, strategies and trends.
This lets you know what is going on in the industry, what people are liking, what kind of content is becoming more viral, what kind of campaigns are proving to be more effective, etc.
Learning research skill also opens the way for you to become a Social Media Specialist.
Customer Service
A better customer service connects your client to new customers.
We can call customer service better only when a follower or new lead wants to know something about your client’s products or services.
You have to respond immediately which can only be possible if there is a dedicated person for this.
You, as a Social Media Specialist, have to respond to these people so that the positive reputation of the brand can be built and they can be converted into customers as soon as possible.
Research also says that 47% of customers prefer those brands that provide better Social Media Customer Service.
Therefore, it has been given a place in the list of Social Media Specialist Skills. Hopefully, you have also understood from this what skillsets are required for a social media expert.How to become a Social Media Expert in 7 Steps
To become a social media expert, the above skills are necessary, along with that it is also important to follow these steps.
Let’s see How to Become a Social Media Expert in 7 Steps.
Step 1- Learn Social Media Marketing
The first step to become a social media expert is to optimize the social media platforms and learn social media marketing.
Now here are two things which often confuse: first, social media optimization and second, social media marketing.
In social media optimization, organic method is adopted to gain followers or create brand awareness.
That is, here professional profile is created on all platforms and problem & solution oriented content is produced for your target audience.
On the other hand, in social media marketing, the focus is on paid advertisement and money is invested to reach your target audience.
In big companies, there are different experts for both the tasks, but, in small companies, the social media expert has to do both these tasks.
Therefore, you have to learn both social media handling & marketing.
The best way for this is to join a digital marketing course.
Some good digital marketing courses teach you how to create a profile on popular social media platforms, create organic and inorganic strategies, manage customers and use automation tools.
By learning all this, you become more valuable to the company and you can expect a higher salary.
Step 2 – Establish Your Social Media Presence
The next step in Social Media Expert Kaise Bane is to create your Social Media Presence.
Along with the Social Media Marketing course, you also have to create your Social Media Presence.
You have to create your profile on platforms like Facebook, Instagram, Twitter, LinkedIn.
This profile is your Professional Version which helps you to move forward in the field of Social Media.
Step 3 – Create Your Niche Relevant Content
After creating social media profiles, it is important to start activity on them.
Activity means that you create content relevant to your niche, interact with new people, post according to your expertise, make posting easy by using some free automation tools.
This practice is important to strengthen your social media skill.
It has been seen many times that new people leave their main niche and start creating content in different niches, due to which the audience gets confused.
In such a situation, you are not able to reach your target customers, but attract such people who have nothing to do with your products and services.
One more thing to keep in mind is that do not forget to follow the trends, otherwise the chances of your posts going viral will be completely over.
So, create content according to the trends, stay active and keep increasing your practical knowledge.
In fact, now many companies offer jobs only by looking at the social media profiles of the candidate.
Therefore, build your Social Media Presence and keep doing engaging activities on your profile, only then you will be able to understand How to Become a Social Media Expert.
Step 4 – Start Working On Projects
By creating your Social Media Presence and creating content, you start getting experience of Social Media Platforms.
Don’t let this experience go to waste, rather start working on a project.
The biggest question here is how to get projects, when we don’t have any professional experience?
So for this you can start with Facebook Groups.
Go to Facebook and search “Social Media Groups”, you will find many such groups where people are looking for Social Media Marketers for their companies.
However, here you get less money, but without looking at the money, focus on getting professional experience and overdeliver.
Apart from this, you can also join internships or do an entry level job in a company.
Thus your professional journey of social media starts where you do tasks like Social Media Management to running ad campaigns and making overall marketing strategies.
Step 5 – Build Your Soft Skills
Soft skills include all the skills that are necessary to get you the status of a specialist in your social media career.
Communication, Time Management, Analytical Skills, Research Skills, Creativity – all are kept in the category of soft skills.
You can also learn these skills while practically implementing social media learning.
This helps you in client interaction, meeting deadlines, making strategies by observing analytics and attracting more and more people.
Therefore, apart from technical or core skills, it is important to focus on these soft skills as well.
Step 6 – Build Your Portfolio
7 Steps Me Social Media Expert Kaise Bane – Step 6 – Build Your Portfolio
Your initial freelance projects or jobs will not give you that much financial satisfaction, but you will get something many times bigger than that, which is practical experience.
Practical experience will also teach you all those tricks and strategies which probably no course will be able to teach.
You can give this experience the form of a portfolio.
It means that by working on projects, your portfolio will be built which will help you a lot in getting a new job or new high paying client.
You already have your own personal brand which you have built through content creation, now by working on live projects you will also get a lot of experience.
In this way, gradually you will start creating social media marketing strategies for big organizations and a time will come when you will start giving your services as a social media consultant.
Therefore, initially focus on creating a portfolio by working for less money so that your Career in Social Media Management and Marketing can be better.
Hope you have understood this step and found out how to become a Social Media Expert by creating a portfolio (How to Become a Social Media Expert in India)
Step 7 – Network With Like Minded People
How to become a Social Media Expert in 7 Steps – Step 7 – Network with like-minded people
The next step in Social Media Expert Kaise Bane is Networking.
Whether you are a freelance social media marketer or work in a company, you always have to keep growing your professional network.
In today’s digital age, networking has become quite easy.
There is a platform like LinkedIn to connect with professionals, where 49 million people search for jobs every week and 6 people are hired every minute.
Here you can make a direct connection with the top decision makers of companies and apply for a job or freelance work.
With good networking, you also start getting work opportunities through referrals.
I hope you have understood after reading all these 7 steps that how to become a social media expert (How to become a social media expert in India) and what skills are required for this.
Do tell us by commenting how you liked this blog and whether you understood how to make a career in social media (How to make a career in social media)?
Conclusion
Today the craze of social media is growing very fast.
Brands are also looking for specialists who can help them reach their target audience.
Social media specialists help brands to complete their objectives (viz. lead generation, brand awareness, customer conversion) by creating different strategies.
Therefore, today many people are taking steps towards becoming a social media expert.
People are searching on the internet that how to become a social media expert or how to make a career in social media.
We have covered some of these questions in today’s blog.
We have discussed in detail all the steps that are necessary to make a career in social media.
Hope you liked the information given in this blog – How to Become a Social Media Expert and you will be ready to take your next step.
