Nonprofit organizations often run with the help of funding and some volunteers are associated with them who help them monetary.
In such a situation, if funding is not available, it becomes difficult for that organization to run.
Today there are more than 10 million registered NGOs in the world, out of which 31 lakh are in India alone.
Many of these organizations were badly affected by Covid. Perhaps your NGO will also be included in them.
In such a situation, it becomes important to know why this happened? What was the reason that many NGOs were closed during that Covid period?
There were some main reasons behind this:
Your reach was limited and only a few people knew your NGO.
You had a shortage of funds.
Your permanent donors were not able to help you because they had lost their jobs and the business was also closed.
You were not able to meet your donors, were not able to organize any event so that more people could be connected with you.
But, today you have a great marketing strategy with the help of which you will be able to increase your reach and also connect interested people with your NGO.
The name of this non-profit marketing strategy is digital marketing.
Digital Marketing For Nonprofits is very much in discussion these days because with its help you can reach every person who understands the cause, mission & vision of your NGO and wants to help you monetary.
Along with increasing your reach, it helps you in fund raising, community building & achieving the goals of your non-profit organization.
But how will this happen and how will you be able to take advantage of Digital Marketing For NGOs?
Today in this blog we are going to see this, which will give you clarity on how to apply digital marketing strategies for NGOs in India.
Let’s start without delay.
What Is Nonprofit Marketing?
Nonprofit Marketing Strategy or NGO Marketing Strategy means using various Marketing Tactics & Strategies for your Non Profit Organization.
It generally involves Content Marketing, Event Marketing & Social Media Campaigns to promote the Mission, Vision, Cause & Ideas of the Organization and to attract Volunteers, Supporters or Donors.
Today Online Marketing is being given more preference than Traditional Marketing Strategies, for which there are many reasons.
We have mentioned some important reasons in the next section.
Digital Marketing For NGOs – Why It Is Required?
The growth of an NGO depends on many factors, among which it matters a lot how many people you are contacting.
The more people you reach, the more likely you are to get support.
By implementing digital marketing, you can create your non-profit marketing strategy and reach not only different cities but also countries.
This increases your reach and people globally get to know you, understand your mission and support you.
Attract More Funding
Most non-profits work on the same fundamental – taking monetary help from volunteers or supporters and helping needy people with that.
Without donations and support, NGOs cannot run and NGO offices can be closed in a short time.
By creating a Digital Marketing Plan for NGO, you are able to attract both online and offline supporters, so that you keep receiving funds continuously.
Build Long Term Donor Membership
It is often seen that once a donor contributes, he does not help again. Sometimes he even forgets about your NGO.
In such a situation, it is important to keep reminding your donors or supporters and establish a good relationship with them.
By creating your NGO Marketing Strategy, you can create a Long Term Donor Membership Plan with the help of which you can connect with new members and remind old supporters for monetary help.
Give Your NGO A Unique Identity
Don’t you want that just by taking the name of your NGO, people will be interested in joining you and funds will also keep coming to run it smoothly?
All this will be possible only when your non-profit organization has a unique identity.
In such a lot of competition, you have to stand out from the crowd for which your online presence will matter a lot.
As you keep creating online content, your photos, videos and texts will start reaching people and people will start knowing you more than other NGOs.
This will give your NGO a different identity and people will also come forward to support your cause.
It Is Affordable Than Any Other Marketing Strategy
Whenever a new non-profit organization opens, it does not have much funds.
Only a few people are involved in it and they help the needy people by investing money from their own pockets.
In such a situation, if more volunteers are needed, then newspaper ads or other traditional marketing activities are performed.
But, all these cost a lot of money and the reach is also not that much.
By implementing Digital Marketing Strategies (Marketing Strategies for NGOs), all these problems are eliminated to a great extent and you can reach people by spending less money or even for free.
Let us now talk about Effective Digital Marketing Strategies for NGOs which are necessary to grow an NGO.
9 Effective Digital Marketing Strategies For NGOs To Attract More Volunteers
1.Define Your Goal & Message
Before implementing Digital Marketing For Nonprofits, you should know what you want.
What are your goals and objectives and what message do you want to give through your marketing campaign.
Along with this, you also have to define your mission and vision in the beginning, due to which you can attract your target volunteers.
Your goal can be to raise funds, increase your awareness or spread awareness among people.
Try to make your goal S.M.A.R.T.
For example, if you run an NGO for orphans, then your SMART goal should be something like this:
Specific – To raise funds for orphans, you have to spread awareness among people, for which you can plan two blog posts and YouTube videos every week, which can be your specific goal.
Measurable – Your goal should be measurable, which means you should know how many people you want to reach, how many people you want to make your volunteer, how much engagement you expect on your social media, etc.
Attainable – Is your goal attainable? Is it not something that is impossible to reach? Make sure to check this.
Relevant – To raise funds for orphans, you will have to reach out to people who believe more in charity. For this, you will have to design your marketing campaigns properly.
Timely – When you want to help more number of orphans with the help of NGO, then you will also need more funds.
With the help of your digital marketing tactics, you can inform your followers about an event for which you can create a calendar for blog posts and social media content and define how many blogs or social media posts to publish weekly.
2.Know Your Audience
Your audience also varies according to your cause and mission.
Here audience means those people whom you can impact with your mission and work. They are ready to fulfill your goals, but for that you have to reach them.
Keep in mind, if you are running an NGO for orphans then your audience will be different and if you are running your non-profit organization to help cancer patients then you will have to target a different audience.
3.Build A Professional Website For Your NGO
Without a website, your online presence is incomplete.
If you want to tell people about yourself and reach as many people as possible, then a website is very important for you.
On the website, you can share pictures of your NGO, some pictures of your work, videos, photos of events, certifications, awards, mission, vision, ideas and future plans, everything.
In fact, only after reaching the website, people understand what your NGO does, how it works and how it works.
4.List Your NGO On Google My Business
Along with increasing online presence, it is also important to increase your local presence.
This gives you an opportunity to reach local volunteers and you do not have to spend money to reach them.
To increase local presence, you have to do local SEO of your website and NGO.
Under this, you have to put all the details of your non-profit organization on Google My Business and use some local keywords.
Whenever an interested individual searches about the NGO in your area, he will see your NGO at the top on Google.
This way he will contact you and get connected with you.
5.Create Awareness Through Your Content
After defining your message and audience, you have to create awareness through content.
In content, you have to focus more on social media and blogging.
On social media platforms like LinkedIn, Twitter, Quora, YouTube, Instagram and Facebook, you will definitely find people who would like to volunteer for you.
To reach them, you have to consistently create content on your social media.
Through textual content, videos, photographs, reels, etc., you will be able to create a good social presence on all these social platforms.
In such a situation, it is possible that someone contacts you after watching one of your YouTube videos or visits your website after seeing your Instagram post and understands your mission.
If he likes your cause, he will definitely contribute something for it.
Along with social media, you also have to focus on blogging.
Blogging is one of the best digital marketing strategies for NGOs, with the help of which you can engage with your donors and reach new supporters.
With the help of blogs, you can convey your mission and vision to the world by storytelling, so that new people are also ready to join you for your noble work.
6.Invest in Paid Ads
9 Effective Digital Marketing Strategies For NGOs To Attract More Volunteers – 6.Invest in Paid Ads
Investing money on PPC Ad Campaign is considered an easy & fast method to reach your target supporters.
PPC Ads are often run on Google, YouTube and Social Media Platforms Viz. Facebook, Instagram, LinkedIn, Twitter etc.
PPC means Pay Per Click, where you pay some money to your Ad Platform in exchange for every click on your ad.
But here the question arises that how should the ads be run?
Well, should you run Awareness Campaigns or should you run Campaigns for Conversion?
While running Ad Campaigns, always keep in mind that there should be a strong Call To Action (CTA) at the end of the ad, this will make the person who sees your ad understand what he has to do.
You can create a Landing Page and link it with your ad or you can also use the link of your website.
It would be better to create a donation page on which the user can click and choose whether he wants to donate one time or at different intervals.
According to a report, 79% donors are more influenced by watching video ads. Therefore, try to create a video ad in which visuals of your NGO or visuals of your events are visible.
Along with this, to connect people with your NGO, you will have to create a separate page on your website so that people can land on that page by clicking on your ad and connect with you.
This way volunteers will keep joining you and you will keep getting funds continuously.
This way this whole system will work like a funnel in which you will attract interested people through your social media, blogging and paid ads and connect them with you by giving a call to action.
7.Use Email Marketing To Reach Potential Donors
Email Marketing is also called a Powerful Digital Marketing Strategy for Nonprofits & NGOs because the results obtained from it are very good.
Under Email Marketing, you can run Email Marketing Campaigns to attract new sponsors or donors and to remind existing donors.
With the help of tools like ConvertKit, you can design your emails according to your subscribers in advance.
By doing this, you do not need to write emails again and again and can add new supporters to you through automation in one go.
8.Reach Out To Influencers
9 Effective Digital Marketing Strategies For NGOs To Attract More Volunteers – 8.Reach Out To Influencers
Today, influencer marketing is growing very fast.
Whenever a new organization launches a new product or service, it definitely contacts influencers for its promotion.
You can also take the help of influencers to promote your NGO and reach more and more people.
Popular Instagram influencers, YouTubers & bloggers often come forward for noble causes.
In such a situation, you have to select the right influencer according to you, understand their follower base and if their followers fit in your target market, then you have to take the help of those influencers and promote your work.
This is another better No Profit Marketing Strategy with the help of which you reach potential donors in a short time.
9.Use Event Marketing
We have included Event Marketing in the list of Digital Marketing For Nonprofits because it helps you build a strong community.
Whenever you organize an online or offline event, meetup and all the members meet together, the chances increase that other people will also want to join you.
But, when will this be possible?
This will be possible only when you promote your event and request people to register for it in maximum numbers.
When you organize regular events, it not only increases trust, but the number of people supporting your cause also increases.
This way you will not have any shortage of funds and you can continuously work for the needy people.
Conclusion
A non-profit organization often runs on the basis of funds.
But when a pandemic like Covid 19 comes, then these organizations have to suffer a lot and many organizations are even closed.
In such a situation, if your NGO has an online presence, then it does not matter much to you.
Digital Marketing Strategies (Digital Marketing For Nonprofits Organizations) is used to create an online presence, which is also known as Non Profit Marketing Strategy.
It includes everything from Website & Social Media to Email Marketing & Event Marketing, which help your NGO to get an online identity.
It is important to understand all these important tactics in detail, for which practical implementation matters a lot.
