Do you also believe that,
Half of a network marketer’s life is spent in convincing people that network marketing is not a scam and money can also be earned from it!!!
There are many kinds of misconceptions about network marketing in people’s minds.
Some consider it a fraud, some say that only higher level members benefit from it and some say that it has changed their life.
Today we are not going to talk about whether network marketing is right or wrong or whether it should be done or not.
Today we will see how a network marketer can create a good image of himself by using digital marketing and can earn good money by creating his influence.
So let’s start today’s blog – Digital Marketing For Network Marketers In India
What Is Network Marketing
Network Marketing is an industry that requires networking to do business.
In this, a product, service or program is sold and the revenue of the business depends on how many people a person or member can create a network of.
It is also known by many other names, such as – Multi Level Marketing (MLM), Direct Selling, Cellular Marketing, Chain System, etc.
An MLM company teaches its members everything about how to grow their network and how to connect other people with them.
The entire business of Network Marketing revolves around Lead Generation & Lead Conversion.
Let us now talk about what Network Marketers do and how they work.
Network Marketers Working Process
We can divide the work of Network Marketers into three stages – Join Program, Promote Program, Convert Leads to Customers
Join Program: When any common man hears about successful network marketers, he also feels that this is a quick rich scheme.
Keeping this in mind, he joins that program or company and becomes its member.
After joining, the company calls him in its seminars and teaches the art of selling (Sales Training).
The foundation of Multi Level Marketing is sales, without which it is impossible to sell the products of that company.
Promote Program: After joining the program, new members are taught to talk to people, understand their psychology, how a product or service can change their life, etc.
Once learned, members start product promotion which includes from Personal Care and Cosmetic Products to Household Products, Jewellery.
Product promotion starts with friends, relatives, neighbors and many marketers also use platforms like WhatsApp, Facebook and Instagram.
It can also be called digital networking but due to not using these platforms properly, they do not get good results.
Convert Leads to Customers: While promoting a program or product, many such leads are collected who want to know more about the program.
To convert these leads into customers, network marketers often prefer personal meetings.
Through personal meetings, they try to influence the person in front and most of the time they get success.
After successfully completing these three steps, they get income in different ways.
How do network marketers make money?
There are many types of companies in the field of Network Marketing which pay their members in different ways.
However, if we talk about only some major ways, then there are 5 ways through which a Network Marketer earns money.
Direct Selling: Whenever you sell a product or service, you are given some commission on it, which comes under the Direct Selling category.
Referral Income: Companies often give some money on adding a new member to the company, which is called Referral Income.
The more members you add to your network, the more is your Referral Income.
By Achieving Targets: Many companies give some targets to their members, such as how many new members to add in a month, how many products or services to sell, etc.
On achieving these targets, some fixed amount is given to the members. Bonuses And Royalties: Many MLM companies fix some criteria and define a specific time period to give Bonuses & Royalties.
Any member who fulfils that criteria in that time period is given Bonuses and Royalties.
In this way, Network Marketers earn money in different ways and increase their bank balance.
But, it is often seen that Network Marketers have to face many types of problems. Let us know what these problems are.
Problems Network Marketers Face
Network Marketing is not as attractive in reality as it looks from a distance.
When a common man becomes a member of an MLM company, many responsibilities come upon him.
Along with these responsibilities come many problems which a Network Marketer has to face.
Let us understand those 5 common problems.
- Most people do not like the MLM industry.
This is the biggest problem of Network Marketers.
If you mention this industry to 100 people, more than half of them will say – don’t get into it, it is fraud, money is wasted here, etc.
Many times, Network Marketers themselves are not able to openly tell people about their work and give themselves different designations, such as Business Consultant, Sales Representative, Marketing Executive, etc.
- People don’t trust
People’s lack of trust or faith in the MLM industry also creates many problems for network marketers.
Somewhere behind this are the MLM companies who have scammed their members and customers.
When such a scam happens, news about these companies is published in newspapers and TV channels.
This way people’s trust in such companies starts decreasing and they start advising others not to join them.
- Blame Game is Common
Most people come to Network Marketing Industry to make quick money. They think that it is easy to earn money here.
They used to dream the same before joining MLM Company and today after joining, they show the same dreams to others to expand their network.
In such a situation, when people do not get results and they are not earning, they start blaming their higher level members.
- The responsibility of the company being legit is on you
Most Digital Network Marketing Companies have only one motto – to create a network of as many people as possible and sell as many products as possible through them.
In such a situation, you are the one who takes care of all the people who join you.
Now if any problem arises in the company, all those people contact you only because you showed them the dreams.
- You have to face Legal Policy Issues
Many rules and regulations keep getting passed in the constitution of India regarding the network marketing industry.
Because of this, there are very few companies that are able to survive in this industry for a long time.
The network marketers themselves have the fear that the company may shut down due to policy violation or other reasons.
This is also a problem that network marketers often have to face.
But why does it happen that network marketers have to face all these problems?
What are they doing wrong?
Let’s discuss a little about this as well.
Why Network Marketers Face Problems
There are many reasons behind the problems faced by network marketers, such as –
Earning quick and easy money: Most people enter the MLM industry with the intention of earning quick and easy money and when this does not happen, the blame game begins.
No influence: They do not have any influence, due to which people do not know them and ignore their words.
No credibility: Their credibility is very low and hence people trust them very little.
They are not experts in their field: People prefer to take advice from an expert person more than a new person.
Now because they are not experts in their field, people are not attracted towards them.
Due to all these common reasons, a network marketer has to face many types of problems.
But, is there any solution to these problems?
Yes, there is.
Let us see what steps a network marketer should take to avoid these problems.
What Network Marketers Should Do – The Exact Solution To Their Problems
Network Marketers should take the following steps.
You should analyze your core strength: Analyzing core strength is necessary not only in MLM business but in every kind of business.
You might be thinking that what does core strength have to do with network marketing.
It has to do. I will tell you.
By analyzing your core strength, you will be able to know your uniqueness, strength, sanskar, skills etc.
All these things will help you to move ahead in your MLM career and you will stand out.
You should create your own digital ecosystem: Digital ecosystem means creating your online presence.
By creating an online presence, you can reach your audience and convey your message to them.
But how is a digital ecosystem created?
It is created by learning digital marketing and implementing it.
In today’s time, it is very important for network marketers to have an understanding of digital marketing (Digital Marketing for Network Marketers).
In this, you learn how to increase your reach and create influence through websites, social media platforms, paid ads, emails, etc.
Being a network marketer, it is important for you to create your digital presence and only then you can do digital network marketing.
You must utilize the power of content marketing to create your influence: Content Marketing simply means Content Creation + Distribution + Promotion.
In this, you create content for people related to your field or about such things which solve people’s problems.
After creating content, publish it as a blog on your website, make videos and upload them on YouTube, create social media posts and share & distribute them among people.
By creating and promoting content in this way, you can convey your message not only to your friends or relatives but to anyone in the world.
It is difficult to create your influence without content marketing. And it is equally difficult to convey your message to people without influence.
Self Brand should be made: Making a self brand means establishing yourself as a brand so that you can get an authority.
If you want to look different from those thousands and millions of network marketers and want people to listen to you, respect you, and believe in what you say, then you have to make yourself a brand.
Sonu Sharma is the biggest example of making a brand.
Sonu Sharma joined a company named Vestige as an agent a few years ago and today perhaps people know Vestige less and know Sonu Sharma more.
He made full use of Content Marketing and Digital Marketing and taught people how to live life and put the results of his team members in front of them.
Today he himself is a very big brand who earns money not only from Vestige Company but also in many other ways.
That is why digital marketing (Digital Marketing for Network Marketers in India) is no less than a Golden Opportunity for network marketers and now people in India have also started becoming aware of it.
Because of all these factors, today USA has the world’s largest direct selling market whose value is more than 40 Billion USD (thirty thousand crores).
Lead Generation Funnels should be created: Often a network marketer contacts his friends, relatives, neighbors, etc. to expand his network and sell products.
He explains to them what benefits they will get by joining this program or company.
But, can success be achieved in the MLM industry with only such few contacts?
No.
For this, you have to design some systems and attract people.
These systems are called Funnels and the people who are attracted are called Leads.
Designing Lead Generation Funnels should be the biggest priority of a network marketer.
After knowing the power of Digital Network Marketing, let us now see – How Beneficial Is Digital Marketing For Network Marketers
Digital Marketing Benefits For Network Marketers
The importance of digital marketing in the MLM industry is immense.
This not only increases your influence but you also learn many skills that can give you multiple income streams apart from network marketing.
1.You learn to create content
“Content Is King” – You must have heard this phrase.
Content has always been king and will remain so in future too.
In Digital Marketing, you learn Content Creation with the help of which you can reach your audience.
Text, Video, Audio, Infographics – these are all different types of content which are very important for a network marketer to know and create.
2.You Learn to Generate Leads Organically (Free Method)
Lead generation is important not only in the network marketing industry but in every kind of industry.
But, people are not able to do it effectively and are not able to increase their network or customer base.
This happens because they do not have complete knowledge about today’s modern technology – Digital Marketing.
In digital marketing, along with content creation, a lot of attention is also given to organic (without spending money) lead generation, so that a network marketer does not have to think about spending money to reach his customers or sell a new program or product.
3.You learn to get instant traffic by running ads on Google and social media
Ads are a quick & fast method to reach your target audience.
Without ads, it is not easy for a network marketer to reach a large audience and interact with them.
In digital marketing, you learn to run ads on Google and other social media platforms (e.g. Facebook, Instagram, YouTube, Linkedin) and reach thousands and lakhs of people in a very short time.
The biggest benefit of running ads is that you can select your audience and by applying multiple filters, you can reach a specific group of people who are easy to convert into customers and connect with you.
4.You know how to build self branding and influence
With the help of Digital Marketing, you learn to make yourself a brand and build your influence.
And you will agree with me that millions of people like to listen to a brand or influencer, know about them and buy the products and services promoted by them.
The biggest example of an influencer and brand is Sonu Sharma himself.
Today people want to know about him, want to listen to him and are even ready to pay him money to attend his seminars.
5.You can earn money by doing Content Marketing
Apart from earning money through Digital Network Marketing, you can also earn money through Content Marketing.
For this, you can open your own YouTube Channel and share your Industry Related Content or such Content which adds some value to their life.
Once the Channel starts growing and your Subscribers start increasing, you can Monetize it in many ways, such as – Google AdSense, Product Selling, Sponsored Videos, etc.
6.Learn to sell and win people’s trust
With the help of digital marketing, you learn how to create trust in people or how to win their trust.
By using digital marketing, you create so much that your target audience does not have any kind of doubt in their mind.
This trust helps you in selling your program, product or service.
7.Your tribe starts forming
Digital marketing helps you to create your own tribe which consists of your loyal customers or members.
You can use this tribe as a tool and attract other people towards you.
This is possible only through digital network marketing, without digital marketing it takes years to do all this.
Therefore, today digital marketing is being used a lot in the MLM industry and its application (Application of Digital Marketing for Network Marketers in India) is also being seen a lot.
8.You learn to create multiple sources of income
By learning digital marketing, you learn to create not just one but multiple sources of income.
This is very important to achieve your financial goals quickly.
By doing digital network marketing in this way, it becomes easy for you to reach your customers and add new members.
Now let us try to know the answers to some common questions that often come to the mind of network marketers.
Frequently Asked Questions (FAQs)
- What Is Digital Network Marketing Meaning?
Digital Network Marketing Meaning is the implementation of digital marketing in network marketing, in which people are influenced through social media, YouTube, website etc. and their network is expanded.
- How To Promote Network Marketing Business In India?
In today’s time, the best way to promote network marketing business is digital marketing.
Using digital marketing, you have to create your own ecosystem where you can publish useful content related to your MLM business on your website and social media.
You can promote by running your ads on platforms like Google, YouTube and Facebook. You can organize online events and attract people with different types of offers.
- How Is Digital Marketing Used In Network Marketing?
From Website Designing to Creating Awareness on Social Media, Content Marketing through YouTube Videos, Blogs & Posts, Email Marketing, Running Paid Ads to reach out to people in less time, all these methods are included in Digital Marketing which are used by Network Marketers.
- Is Digital Marketing Same As Network Marketing?
No, there is a lot of difference between Digital Marketing and Network Marketing.
In Digital Marketing, Reach, Awareness, Online Presence, Lead Generation, Product Selling is done using Digital Mediums.
Whereas in Network Marketing, Networking is done and New Members are made for which various kinds of Programs & Products are sold to the people.
Conclusion
Today many people know about the Network Marketing Industry (AKA Direct Selling).
According to Statista, more than 124 million people in the world are employed in the Direct Selling Community.
But, despite this, people who join MLM companies have to face many difficulties in attracting new people and selling their program or product.
Why does this happen, what is the solution to this and how Digital Marketing can help in this, we discussed in today’s blog.
Also, we saw why people consider Network Marketing a scam and how a Network Marketer can break this belief of theirs with the help of Digital Marketing.
By doing Digital Network Marketing, you can create not just one but multiple sources of income and become financially strong.
