Have you ever watched any YouTube or Facebook ad completely without skipping it?
Do you also get irritated when an interesting cricket match is going on and ads start appearing on TV in between?
Today every small and big organization is advertising its product and service in newspapers, radio, TV as well as on digital platforms like YouTube, Facebook, Instagram and spending a lot of money.
But, do you think that just by showing ads, one can get someone’s attention?
For example, if a person is watching a very interesting cricket match and you are showing him an ad on TV or YouTube, then he will hardly be able to give that much attention to your ads…
It is also possible that he may forget which ad he watched.
In today’s busy life, when every minute an attempt is being made to target a person in many ways, it has become very important to draw people’s attention.
For this, it is important to understand Deep Marketing, which is also the topic of our blog today.
In today’s blog, we will learn how to get people’s attention with the help of Deep Marketing so that trust can be built by connecting with them at a deeper level and they can be convinced for transaction.
By reading this blog of Deep Marketing in Hindi, you will be able to know what is Deep Marketing or what is Deep Marketing.
What Is Deep Marketing – Deep Marketing
Deep Marketing is a strategy to build trust with your end customer by understanding them deeply, which is used to increase the Leads to Customer Conversion Rate.
Under this, engagement with consumers is increased, their thoughts, their thinking is understood and personalized solutions are provided by understanding them at a deep level.
To improve communication with consumers, it is necessary to understand their fears, desires, aspirations, needs etc. in a better way, which is possible through Deep Marketing.
Along with this, the feedback of Interested People (Leads) & Customers is given importance, their perspectives are understood and by understanding their Pain Points, a relationship is established with them with the help of High Quality Content.
Establishing a relationship creates trust in them towards you and they start listening to you and start considering you as an authoritative individual or brand.
Finally, all these factors convince them to transact with you.
I hope that till here you have understood the meaning of Deep Marketing in Hindi and found out what is Deep Marketing.
Deep Marketing Implementation Steps
After understanding Deep Marketing in Hindi, now it is time to understand its implementation step by step.
We can understand Deep Marketing in 6 Steps:
- Defining Your Niche
- Identifying Your Target Customers
- Creating High-Quality Content
- Generating High-Quality Attention
- Building Trust With Audience
- Conversion
Step – 1 Define your niche
To move ahead in any field, it is important to define your niche or industry.
You cannot target all the industries at once, this can spoil your focus and it can also take a lot of time to get the result.
Therefore, it is most important to define the industry or niche of your choice and reach your target audience by creating content in it.
Today, most businesses are running on three categories and selling their products and services.
The names of these three categories or industries are – Health, Wealth and Relationship.
You can help people to stay healthy through your products or services.
You can introduce people to tips, tricks and strategies to generate wealth and can give personal consultation to strengthen their relationship.
But, the question arises that all these three are very big topics, so how do we find micro topics and how do we know about what we should create content and develop our products or services?
For this, you have to consider 3 important factors:
- Your Skill
- Your Interest
- Market Demand
Skill: Which skill do you have? It means that what is the work in which you feel that you can do better than others.
Maybe you like to write, like to speak, like to do research on computer, like to use social media.
By understanding your skills or learning any new skills, you come one step closer to defining niche.
Interest: Look inside yourself and see what you like? What work do you like to do, which you can do without getting tired and about which you like to gain information?
In this way, only after doing deep research, you will be able to know about the topic of your interest.
Market Demand: You have selected the topic on the basis of your interest and skill, but did you see whether it has market demand or not.
For example, you decided to go into an industry by adopting the above steps and selected a micro topic and developed your product.
But, after doing deep research, it was found that its market demand is very low or people search about it only in a specific season.
In such a situation, if you think of establishing your business on the basis of that product, it will take you many years.
In such a situation, it would be better to select such an industry which is evergreen, its market demand is also good and you can also make full use of your skillset in it.
Therefore, niche research is the first and most important step to move forward in deep marketing
Step – 2 Understand your target customers
Despite understanding what is Deep Marketing or Deep Marketing in Hindi, people are not able to utilize its power.
Actually, to implement it in a better way, you should also understand who your target customers are.
While defining target customers, you will have to closely understand their pain points, problems, interest, financial situation, etc.
You should see what kind of content they like to consume and what kind of product or service they show interest in.
To connect deeply with them, try to understand their thought process, know their ideas, take feedback & reviews and decide what you have to communicate and why you have to communicate.
Once you have understood the target audience properly, it becomes easy for you to implement the next step which is called – Creating High Quality Content.
Step – 3 Create High-Quality Content
- After identifying the target audience, you have to reach them or say attract them to your website, business page or social media platforms.
- For this, you have to create high-quality problem solving content.
- You must have heard about content marketing, under which you reach your target audience by creating high quality content – we have to use this strategy.
- After defining your industry and understanding the target audience, you decide what kind of content you should create.
- Let me share some high quality content ideas with you:
- Create a website and publish top most quality blog posts on it and connect interested people (leads) with you by giving lead magnets.
- Create content by understanding social media trends. By going with the trend, your chances of going viral also increase a lot.
Do not forget YouTube at all. Today most of your audience is spending their time on YouTube. Use email marketing to establish a deep connection with your interested prospects and existing customers. Give them value through emails and invite them to your webinars.
Keep organizing some events with your customers from time to time, do meetups with them – even if it is through online medium.
Step – 4 Grab the attention of the audience
Three important strategies are used to grab the attention of the audience – Top Most Quality Content Creation, Paid Ads and SEO.
Remember, the purpose of creating quality content is to get the undivided attention of those people who are looking for content, product or service related to your niche online.
You will definitely agree that storytelling is considered one of the best techniques to get people’s attention.
You have to use this and increase your face value on your website, social media platforms viz. Instagram, Facebook, YouTube, LinkedIn etc.
To increase your face value with the help of storytelling, you have to frame your journey in such a way that your target customers can relate to it and establish a deep connection with you.
As the face value increases, more people will start knowing you, will research about you, will start connecting with you and you will come one step closer to creating your personal brand.
After creating content, the second most effective method is to run paid ads. Through this, you can bring your ads in front of interested people by running ad campaigns and can attract their attention, even if only for a short while.
In the third method, the website is optimized for search engines, which is known as Search Engine Optimization (SEO).
Through these three methods, it becomes easy to reach the target customers, interact with them, engage them and guide them properly.
Step – 5 Build Trust with the Audience
It is not possible to discuss Deep Marketing in Hindi and not talk about Trust Building or winning trust.
Trust Building is a factor that increases your Leads to Customers Conversion Ratio.
An interested person trusts a new brand only when,
That person gets the right information about the brand’s product and service.
The brand’s support system is good and is always ready to solve the customer’s problems.
The brand has good reviews & ratings.
The content created by the brand gives a lot of value to that person.
You have to understand the pain points of your target audience and create such content that convinces them to read or watch your content again and again.
Here you can use Trip Wire Strategy.
Under this, you have to give your prospects some product or service which has a lot of value. You can give that product for free or you can also charge a nominal charge.
With the help of Low Price High Valued Product, their trust in you starts increasing which is necessary to keep them connected with you.
Along with this, you can use Marketing Automation.
For example, you can send your emails to the right prospect through some automation tools, publish posts, blogs and videos on a pre-decided schedule and give them access to high quality e-books or any event.
All these tasks are done by your marketing automation tools so that you do not have to check again and again whether the email was sent or not, whether the post was published or not, etc.
Even after doing Content Marketing, Paid Ads, Automation, when the prospect does not convert into your customer, then you have to retarget him.
By retargeting, you clear their doubts, which ultimately builds their trust in you and they also tell other people about you through Word of Mouth Publicity.
Step – 6 Convert into Loyal Customer
You must have heard that “business runs on the basis of trust.”
There is a lot of truth in this, because Leads to Customer conversion also happens on the basis of trust.
When people start visiting your website again and again, wait for your YouTube videos and start engaging on your social media, then you can say that 70 – 80% of the work is done.
Now only converting them into customers is left.
At this stage, you have to clear all their doubts for which you can take the help of Personalized Emails, Direct Phone Calls, Direct Messages etc.
Remember that even after acquiring a customer, you should not leave any stone unturned in Value Delivery, because it helps in making your Normal Customer a Loyal & Permanent Customer.
In the end, these Loyal Customers will talk about your brand and spread your name.
I hope by now you have understood what is Deep Marketing and what steps are involved in implementing it.
Most Effective Types Of Deep Marketing
After understanding Deep Marketing Kya Hoti Hai, Deep Marketing In Hindi & Deep Marketing Implementation Strategy, now it is time to understand some of its Important Types (Deep Marketing Types).
In Deep Marketing, your end customer is understood deeply and a strong connection is made by targeting their needs, problems and desires so that their attention can be drawn to your brand.
For this, four types of Deep Marketing Strategies are used:
- Content Marketing
- Email Marketing
- Paid Advertisement
- Search Engine Optimization
Content Marketing
Content Marketing is a very important type of Deep Marketing, without which it is difficult to imagine Deep Marketing.
With the help of content, you connect deeply with your audience and present such content in front of them that after seeing, reading or listening to it, they feel as if it has been created especially for them.
When they start feeling like this, then they will start engaging themselves, start interacting and will also start waiting for your content.
For example, by understanding your target audience deeply, you can give them Reels, Shorts, YouTube Videos, E-books as a solution which also work to increase your face value.
Email Marketing
Email Marketing is called a Powerful Deep Marketing Type and there are many reasons behind it, such as,
You can send personalized emails in which you can share valuable information by addressing them by their name and ask for their response or feedback on this email itself.
There is hardly any other medium better than emails to follow up.
Along with this, with the help of emails, you can give them information about your newly launched product or service and tell them about offers and discounts.
Search Engine Optimization
Search Engine Optimization cannot be ignored when it comes to influencing interested customers by reaching them organically.
Even if you are trying to attract their attention through paid ads, emails, videos or shorts, you should not forget your website.
This means that you have to focus on building a relationship with the audience through your website along with other digital mediums.
For this, it is important that your website ranks at the top in search engine result pages.
To rank, you will need SEO in which you have to optimize some internal and external factors of the website.
After watching your ads, emails, videos, when people see your ranked website, your authority will increase even more in their eyes.
Paid Advertisement
Paid Advertisement involves attracting the attention of interested people by running ads on search engine platforms like Google & YouTube and social media platforms like Facebook, Instagram, LinkedIn.
Today, there are more than 5 billion internet users in the world’s 8 billion population.
One thing is understood from this data that your customer is also spending his time somewhere in this digital world.
Paid Advertisement is used as an effective deep marketing strategy to reach that target customer quickly and make him aware of his problems.
But, one thing must be kept in mind that you have to use Paid Ads, SEO, Emails or Content together in combination.
It should not happen that you are only using Paid Ads or implementing SEO. With this, you will not be able to create a strong connection with your audience and ultimately you will not be able to get their high quality attention.
Why is Deep Marketing needed today – Importance of Deep Marketing
In today’s time, whenever a person turns on the internet and searches for something, attempts are made to target him in many ways.
- Ads of things in which he is not even interested are shown to him. Due to this, the tendency of that person to pay attention gradually starts decreasing and he starts skipping things instead of understanding them.
- In such a situation, it is important to use Deep Marketing, which gives you many benefits, some of which are as follows:
- Deep Marketing is helpful in increasing the decreasing attention span of people, so that they try to know more about you by seeing your ad or content.
- It helps in knowing the needs and desires of the customer, which gives you a great opportunity to connect with the target customers, which is important for your business growth.
- Deep Marketing is responsible for increasing the Customer Conversion Rate.
- By implementing it, you never have a shortage of retaining customers.
- Your face value increases, due to which no one can stop you from becoming a Reputed Brand.
- By knowing the needs of the customers, you can also improve your product.
- So in this way, Deep Marketing gives you a different identity even in today’s era of competition.
I hope you have understood Deep Marketing Kya Hai, Deep Marketing Meaning In Hindi, Deep Marketing Benefits etc. and you will start implementing it in your marketing strategy from today itself.
Conclusion
With time, many changes have been seen in Marketing Strategies as well.
From Printing Papers to Radio and now TV Ads & Social Media Ads, every effort is being made to sell something or the other to a person.
But, today just showing ads is not enough, it is also important to win the trust of your audience.
Along with showing ads, it is important to draw their attention by giving them content through Blogs, Videos, Free Learning Material, Webinars so that trust can be built.
This is possible through Deep Marketing, which we have discussed in detail in today’s Blog – Deep Marketing In Hindi.
All these techniques are easier to do than they sound.
