Are you a student and want to learn a skill along with your studies that can give you both name and fame along with earning money?
If your answer is yes then there is good news for you.
Today we are going to talk about one such skill which has created many digital entrepreneurs in the country today.
Yes, the name of this skill is – Digital Marketing.
Digital Marketing is one of the hottest & trending skills in the world which has left behind even traditional marketing strategies.
You would have hardly heard about this skill 8-10 years ago, but today every brand & business needs a good digital marketer.
So the question is, do you also want to make your career in the digital marketing industry?
Let us see how the scope of digital marketing and its trend has been seen in India in the last 8-10 years. Also, in this blog, we will know what kind of Career Opportunities (Career Opportunities in Digital Marketing) you get after making a career in Digital Marketing Field and how much is the payout.
Digital Marketing Scope
As the number of internet users in the country keeps increasing, the trend of digital marketing will also keep increasing and people will keep using this online advertising strategy for the growth of their business.
Tell me yourself, when was the last time you bought a new product after seeing its advertisement on TV or a banner?
Billboards, pamphlets, cards, banners, etc. are all traditional marketing methods which have now been replaced by digital marketing.
It is going to be in more demand in the coming times. This can be gauged from the fact that this marketing strategy is capable of targeting a wider audience.
By implementing digital strategies, you can bring global traffic to your website and improve your customer conversion rate.
Now who would not want that people from the country and abroad also buy his product or service?
After the arrival of Covid-19 pandemic, there has been a lot of boom in the online industry.
You must have also noticed that only online delivery was allowed during the lockdown. In such a situation, people earned a lot of money even in lockdown by implementing digital marketing strategies in their business.
According to a report by GlobalData, Indian E-Commerce Market will become a 7 Trillion Dollar Industry by the end of 2024. Digital Marketing has a huge contribution in making it so big.
Because of this, businesses which had only an inactive website in the name of online presence are also moving towards their digital transformation.
Now they are interacting with their customers by implementing digital strategies and creating their own digital community.
Best digital marketing professionals are needed to implement all these things.
Keeping this in mind, vacancies keep coming out every year in the market for digital marketing jobs and different digital marketing roles.
So if you are also interested in learning this skill, then join us today and join our SuNeeti Course.
After completing this course, you will have a basic knowledge of digital marketing and you will be able to fully understand the digital ecosystem.
Digital Marketing – The Best Career Choice in 2024
Digital Marketing has become a favorite industry of today’s generation.
Ever since brands like Jio, Airtel have made their internet plans cheaper, there has been a flood in the number of internet users in the country.
Now it has been proved in many surveys that we Indians use the internet for about 4-5 hours daily.
Along with this, as the internet users are increasing, brands are also taking their products and services online and are looking for good digital marketers for that who can help them in this.
Anyway, in the Corona period, now every working person is working from home. People are not getting their salaries on time and those who are getting it, there is some deduction in it too.
In such a situation, there is benefit in learning a current trending skill and creating a new income stream.
Let us see what other benefits can there be of making a career in Digital Marketing.
Marketing is Needed in Every Aspect of Life
In today’s era, it is important to have expertise in some skill to be successful in career.
However, if you are a student and studying in school or college, then I would suggest you to learn marketing.
You are going to need both these skills in every aspect of your life.
It does not matter what you will do after completing your studies, you should know how to sell yourself and your skills.
Whether you do a job, business, or freelancing in the future; Marketing Skills will make you different and better than others.
That is why nowadays the demand for Marketing Professionals has increased in every business.
Brands are looking for people who can take advantage of digitalization to reach their companies to the right customers and help increase their revenue.
So it would be better to prepare yourself from now so that you do not suffer any loss due to any kind of pandemics in the future.
The World is Going Online
Whenever a new and unique business, brand, product, service, scheme, etc. comes into the market, we come to know about all these things through the Internet.
For example, a few years ago, to invest in the stock market, you had to do paper work and go to the bank.
But now with the advent of applications like Zerodha, Grow, 5Paisa, all the work is done through mobile.
All these companies need some people who can create their online presence and make them a brand.
To create an online presence, digital marketing strategies like SEO, SEM, SMM, SMO have to be adopted.
High Demand
Due to the digital revolution, the demand for such people is increasing who can operate digitally and do brand marketing from home.
In such a situation, those digital marketing professionals are getting more preference who know how to do digital marketing.
In fact, now many Digital Marketing Institutes have opened in the country from where people are learning and doing Part Time Digital Marketing Jobs and creating their own Digital Marketing Career Path.
This is an Evolving Industry with High Growth Potential. In the last few years, the amount of evolution that has taken place in Digital Marketing has hardly happened in any other field.
Now when any person is starting his offline or online business, he is also keeping Sales & Marketing Strategies in his mind.
He also wants to take advantage of this economical technique and reach the target audience by promoting himself.
Small businessmen and shopkeepers have also started understanding its need and have started learning this skill in their free time.
Now if you don’t call it Evolution, then what else will you call it?
Along with this, it has taught us to understand the behavior of people. Due to this, now only those things are being shown to the target audience which they like.
All these things are a part of Digital Evolution and it is expected that such evolutions will continue in the future and new methods of marketing will keep on being invented.
It can also be said that Digital Marketing is a complete treasure which has unlimited opportunities.
In this, you can learn many trending and demanding skills like – Search Engine Optimization, Social Media Optimization, Search Engine Marketing, Facebook/YouTube/PPC Ad Campaign, etc.
You can master any of these skills and create your expertise in it and apply for Digital Marketing Role in any company.
Be Your Own Boss
Who doesn’t like to be their own boss? When you step into the Digital Marketing Industry, you have the freedom to operate from anywhere.
All you need is a computer and internet connection.
All these things are applicable when you do freelancing and provide your services to your customers.
However, if you do a 9-5 job in a company, then there are most possibilities that you have to go to the office and work.
But, this period of lockdown has started a new culture like Work from Home.
When you work from home or do freelancing, you become your own boss and you do not have time constraints.
In such a situation, you can focus on new strategies and help in building a strong customer base for yourself and your company.
After reading all these points, you must have guessed why Digital Marketing can prove to be a best career choice for you.
Let us now talk about what career options you have and what types of job roles you have after learning Digital Marketing (Learn Digital Marketing in English). (Job Roles in Digital Marketing)
Career in Digital Marketing – Job Opportunities
If you are also thinking of making your career in the field of Digital Marketing, then this can prove to be a good decision for you.
Due to increasing digitalization and programs like Digital India, more growth will be seen in this industry and more and more job opportunities will also come.
This field of Digital Marketing offers various types of job opportunities.
On one hand, where you can visit the websites of brands,On one hand, you handle e & Social Media Platforms and bring Quality Traffic in an organic manner, on the other hand, you run Ads and do Lead Generation.
Let us understand what kind of Job Opportunities & Job Roles you get once you complete a Digital Marketing Course.
Full-Time or Part-Time Internships
In today’s digital age, the culture of Start-Ups is being seen a lot.
As soon as Startups enter the market, they start creating Sales & Marketing Strategies for themselves.
In such a situation, there is an opportunity for a Digital Marketer to do an internship in such Startups on a Part-Time or Full-Time basis and gain practical knowledge.
Similarly, Small & Large Business Enterprises also provide internships and hire interns.
Internship not only offers you practice experience, but if the companies like your performance, then they also offer you a permanent job.
*Most of the students prefer to do internships to get practical exposure after doing a Digital Marketing course.
This gives you the advantage that you can directly interact with other experienced people and gain knowledge.
Work from Office/Home Jobs
When you complete a Digital Marketing Course from a good Digital Marketing Institute, you are treated like a beginner.
In such a situation, you can join such companies where a beginner digital marketer is required.
Here you will get real practical experience and gradually you will gain expertise in a particular field of digital marketing.
All these jobs can be Work From Office or Work From Home.
In the beginning, you may get less salary, but you have to gain experience, because once you learn things, many doors of opportunities open for you.
Freelancing
Freelancing is a subject that has made a distinct identity for itself not only in India but all over the world.
Freelancing means helping people grow their businesses with your skill set.
Once you gain expertise in a skill, you can start freelancing in that skill.
After taking specialization in various modules of online marketing, you can offer your services on some well-known freelance platforms like Upwork, Fiverr, Freelancer, Truelancer, Guru, etc.
On all these platforms, you get both Indian and foreign clients from where you can earn in Dollars, Euros and Pounds.
You will be surprised to know that after only a few years of experience, a freelancer earns more than a person doing a regular job.
Start A Digital Marketing Agency
To open a Digital Marketing Agency, you first have to become a Digital Marketing Expert yourself.
For this, if you want, you can work in a good Tech/Non-Tech Company for a few years or offer your service as a freelancer.
At a particular time, when you become confident in your skill, you can hire people associated with your industry and create a team of your own.
In this way, gradually you are ready to open your own Digital Marketing Agency and can help global clients in making their business a brand.
Various Job Roles and Earning Potential of Digital Marketing Industry
Digital Marketing Industry gives freedom of specialization in a wide variety of skills.
Let us see in which fields you can gain expertise while making a career in this online marketing industry.
Digital Marketing Manager
The job of a Digital Marketing Manager is to create a Digital Presence for any brand using Digital Strategies.
To reach the post of Manager, it is necessary for that person to be experienced.
Along with this, he is responsible for all those Digital Campaigns which are responsible for making a small company a brand.
Managing a team of individuals of different specialization is also a major job of DM Manager.
Earning Potential: 1.9 to 10 Lakh Per Annum (As Per Naukari.com)
Search Engine Optimization Specialist
By becoming an SEO Specialist, you can improve the ranking of a website and bring it to the first page of Google.
An SEO Specialist has excellent knowledge of Google Updates, Keywords, Backlinks, etc., due to which he optimizes a website according to Google Algorithm and increases its Google SERP Ranking.
SEO Specialist uses only Organic or Free Strategies to rank the website.
Earning Potential: 1.9 to 4.1 Lakh Per Annum (As Per Naukari.com)
Content Marketing Specialist
To become a Content Marketing Specialist, you should know which type of content is more popular on which platform.
Based on this, you give directions to the Content Writer who curates the story of a brand using words.
The job of a Content Manager or Specialist is to look at the Content Type on every social platform, manage it and assign work to the Content Writer.
Content Types include – Blog Content, Content for Advertisement, Content for Email, Website Content, Content for Social Media, etc.
Earning Potential: 3.7 to 10 Lakh Per Annum (As Per Naukari.com)
PPC and Other Ad Campaign Specialist / Search Engine Marketer
An Ad Campaign Specialist works to run ads on Google.
This is a paid marketing strategy under which you invest some money on ads and generate leads for the business.
Apart from this, ads are run not only on Google but also on various social media platforms and quality traffic is sent to your business website.
Earning Potential: 2.5 to 7.4 Lakh Per Annum (As Per Naukari.com)
Social Media Manager
The job of a Social Media Manager is to handle various social media platforms.
Under this, you have to create different social media strategies and work towards increasing the brand’s social media marketing and online presence.
In this, you see which strategies or campaigns can be used to increase user engagement and promote your products and services.
Earning Potential: 1.8 to 7.3 Lakh Per Annum (As Per Naukari.com)
Copywriter/Content Writer
Copywriter/Content Writer is a person who puts the voice of the brand in words and presents it to the people.
In simple language, the job of a Copywriter & Content Writer is to write all kinds of content whose purpose is Promotion, Marketing, Advertisement, Engagement and Selling.
Content is needed to establish any business and it is very important to get a high-quality writer for that.
In fact, nowadays brands have started writing content in Hindi to sell their products or services.
In such a situation, the demand for Hindi Content Writers has increased a lot. So if you are interested in this field then it can prove to be a good career option for you.
Earning Potential: 2.5 to 8 Lakh Per Annum
How to Start a Career in Digital Marketing?
Digital Marketing is becoming a Lucrative Industry. In this Corona period, ever since the culture of Work from Home has started, people’s interest is moving more towards Online Marketing Skill.
This is the right time for you too to learn this skill and create a new income stream.
To make a career in Digital Marketing, first of all you have to do its course from a good Digital Marketing Institute, in which you will get a chance to learn the different specializations involved in it.
After course completion, you can do a part-time or full-time internship in a startup or small business and get a practical exposure.
It is not necessary that if you have done a complete digital marketing course, then you need to take expertise in every field included in it, you can also master any one field.
As you get experience of your field, you will keep getting better.
After this you can do a 9-5 full-time job and work on salary base.
If you like the freedom of time and want to work at any time, then you can become a digital marketing freelancer and provide your services globally.
For freelancing, you can create a good profile on various freelancing platforms and send your proposals on people’s projects.
Along with this, you can also close clients from platforms like Facebook Groups, Instagram, LinkedIn and make a great career for yourself in the digital marketing industry.
Conclusion
Digital Marketing is one of the most trending skills of today. Today no new brand can survive without implementing it in its business.
As the reach of the Internet is increasing to the people, people have started adopting digital marketing strategies instead of traditional marketing for their businesses.
One of its many advantages is that it is economical. People do not have to spend much money to advertise and it becomes easy to target a relevant audience.
Today the government is also promoting the Digital India Campaign and offering many digital programs.
Therefore, in today’s time, making a career in this emerging digital sector can prove to be the best decision.
People have learned it and made their career in this field and changed their lives.
