Online Ad Types: 5 Most Common Types of Online Ads to Increase Business Reach

Digital Advertising – A Powerful Strategy that is Helpful in Growing Your Newly Opened Business Multiple Times from a Local Store, and that too in a very short span of time.

Digital Advertising is the method in which you run ads of your products or services on Search Engines (such as Google, Bing, Yahoo), Mobile Applications, Websites, Social Media etc. through Different Types of Online Advertising and attract Target Customers.

In such a situation, the question arises that how many types of Ad Types are there in Digital Marketing.

Today our blog is on this topic, where we will understand Online Advertising in detail and talk about different Digital Advertising Examples.

So let’s start today’s blog without delay.

What is Online Advertising: What are online ads?

Online Ads means advertisements shown on the Internet, which is a powerful strategy of Digital Marketing. In today’s time, where everyone is online, the importance of online advertising has increased even more.

Today, different types of online advertising are being used to attract customers and sell their product or service. These mainly include –
Google Search/Display/Shopping/Video/Banner Ads,
Social Media Ads (such as Facebook, Instagram, LinkedIn Ads),
Promotional Emails, etc.

Through these different types of online ads, brands create their awareness and deliver their products and services to their target audience. Innovation and creativity play an important role in all these types of ads in digital marketing, which strengthens the online presence of a brand.

All these online ads are shown especially on digital platforms based on the interests and behavior of users. The right choice of digital ad types can take your business to new heights. Therefore, it is necessary to know which type of ad will be best suited for your business.

So let us know about the 5 Most Used Types of Online Advertising.

5 Types Of Online Advertising In Hindi

There is no limit to experiments in the world of online advertising. You can run digital ad campaigns in different formats keeping multiple factors in mind, and help the brand reach its target audience.

A. Search Engine Ads

Search Engine Ads, or Pay-Per-Click (PPC) Ads, are one of the most popular forms of types of online ads. It includes the following ad types:

1. Search Ads: These ads appear on Google and other search engines when you search for a transactional or commercial type query.

For example, you searched Email Marketing Tools, now some sponsored websites or ads appear on the Search Engine Result Page (SERP) in front of you. These are called Search Ads.

We can also call it a type of Direct Response Marketing, where advertisers pay only when a user clicks on their ad. The use of Search Ads is very common in Internet Advertising examples, because they are highly targeted.

2. Display Ads: These are visual ads seen on websites & applications, which also include Banner Ads & Single Image Ads. Types Of Ads In Digital Marketing Display ads are known for their visual appeal. Display ads in online ads format are considered to be very economical for increasing brand awareness.
3. Shopping Ads: These ads are for product listings that appear on shopping platforms and SERP. Shopping ads in digital ads format are especially important for businesses that sell products. Shopping ads are a very effective tool for small businesses to reach their products to their ideal customers.
4. Video Ads: These ads that appear on online video platforms are very engaging. According to Digital Ads Trends 2024, the relevance and importance of video ads is constantly increasing. Therefore, today brands give priority to video ads along with their other types of digital ads and reach new customers by running them on platforms like YouTube, Instagram and Facebook.

Today YouTube itself has become the second largest search engine after Google which has around 2.5 billion users according to Backlinko. In such a situation, your ideal customers are also spending their time on YouTube, therefore targeting them through video ads can prove to be a profitable decision.

Through all these online ad types, you can make your digital advertising strategy more impactful and targeted. Whether your goal is lead generation, increasing brand awareness or increasing sales, these methods of online advertising can help you achieve your business objectives.

B. Social Media Ads

Social media ads are one of the most powerful weapons of digital marketing, connecting brands directly to their target audience. Here are the different types of ads you can see on different social media platforms:

1. Facebook Ads: On Facebook, you will find different types of ads, such as sponsored posts that appear in your news feed, carousel ads that contain multiple images or videos, and video ads that grab your attention. These ads help increase the visibility of your brand.
2. Instagram Ads: Instagram, which mainly focuses on photos and videos, offers visually appealing ads. These ads showcase the beauty and utility of your products in a great way, which engages users.
3. Twitter Ads: Ads on Twitter mean promoted tweets. These are short messages or updates that highlight your brand’s latest news or offers.
4. LinkedIn Ads: Ads on the professional networking site LinkedIn help your business reach an audience of management level or corporate professionals. Here, you can promote your company’s services or job vacancies by using ads.
5. Quora Ads: On Quora, which is a question-answer platform, your ads reach directly to people who are searching for relevant questions. These ads help establish your brand as a trustworthy source.

Through these Social Media Ad Types, you can reach your brand to an audience that is genuinely interested in your products or services.

C. Native Ads

Native Ads, that is, advertisements that blend so well with the content that it is difficult to identify them. These ads are designed in such a way that they look like the rest of the content of the website or app, which gives users a positive feeling towards the advertisement.

For example, while scrolling through products on sites like Amazon or Flipkart, you must have noticed that sponsored products are shown at the top. Although, they look like other products, the only difference is that they are shown at the top by running their ads.

The importance of native ads is increasing in types of online advertising because they do not disturb users and provide a seamless experience.

In Internet Advertising Examples, native ads can often be seen in the form of articles, recommended posts, or sponsored content. Native ads are also special because they do not spoil the user experience and are also effective.

D. Mobile Advertisement

Mobile Advertisement, that is, advertisements visible on mobile, are very effective in today’s digital age.

Generally two main types of ad types are used in it:

1. In-App Advertising: When you are using a mobile app and ads appear in it, it is called In-App Advertising. These ads can appear in anything from your gaming app to the weather information application. These are very popular in types of online advertising because most people spend more time on their mobile phones.
2. Mobile Search Ads: These are the ads that you see while searching on mobile devices. Whenever you search something on Google, the ads that appear on top of the search results are mobile search ads. They play a big role in types of ads in digital marketing, because they are targeted and relevant, which provide useful information to the users according to their search query.

E. Email Advertising

Email Advertising, i.e. Advertisement done through Email, in which Promotional Emails are specially used. These Emails are mainly sent to promote Products or Services.

This type of advertisement is not only Cost-Effective, but it can also reach the Targeted Audience easily.

Email Advertising has its own special place in Types of Online Advertising, because it enables Direct Communication. That is, through this you can directly send Personalized Message to your Lead, which increases One-On-One Engagement and it becomes easy to convert them into Customer.

In Internet Advertising Industry, from Small to Big Brands send their Latest Offers or Newsletters to their Customers’ Inbox, which increases Engagement. Also, after becoming a Customer, Promotional Emails are very important in Upselling and Cross-Selling.

Types Of Ads In Digital Marketing Email ads are known for their effectiveness, especially when it comes with personalized content.

Hope you have understood all the types of advertising in digital marketing. Let’s move ahead now and know how to select the best ad type as per your need.

How to Choose the Best Ads Type?

Choosing the right advertising type plays an important role in the success of your business. Let’s see how you should choose the right type of ad.

1. Decide the goal

First of all, decide the goal of your advertising campaign. Is your aim to create brand awareness, bring new leads or directly increase sales?

For example, if your goal is brand awareness, then mediums like social media ads or content marketing will be more useful for you, because through them you can do customized communication according to the problems, pain points, challenges, likes, interest, etc. of your ideal customers.

On the other hand, Google ads or email marketing can be more effective for direct sales.

Know in this blog how you can become a PPC Ad Expert.

2. Understand the audience

Who is your target audience? What is their age, gender, interest, challenges, online buying behavior, lifestyle, etc.

For example, if you are targeting the Young Age Group (18-36), advertising on platforms like Instagram and Snapchat will be more effective. For professional services, LinkedIn may be a better option.

3. Fix the budget

Make your advertising budget carefully. Some advertising platforms such as Google Ads and Facebook Ads let you control your budget. Start with a small budget and gradually increase it as you find out which ads are performing better.

4. Choose the right platform

Choose the platform where your target audience is most active. If your business is B2B, LinkedIn may be a good option. Platforms like Facebook, Instagram and Pinterest may be more suitable for B2C businesses.

5. Analyze the results

One of the biggest benefits of digital advertising is data analytics!

Regularly monitor the performance of your ad campaigns. Using tools like Google Analytics, you can see where your visitors are coming from and which ads are bringing the most conversions.

6. Follow the trends
   Trends in the world of advertising keep changing rapidly. Make your ads more engaging and personalized by using new technologies like AI, machine learning, and augmented reality.
7. Adjust and experiment
   Experiment with different ad formats, headlines, and content. Learn what resonates most with your audience through A/B testing.

By choosing the right ad type, you can not only increase the reach of your business but also improve your ROI. Remember, flexibility and continuous learning are important components of this process.

Conclusion

Today, in view of the increasing competition, it has become necessary to use digital methods more than traditional methods to reach your business to the customers.

Website Designing, SEO, Social Media Marketing, Email Marketing, etc. are some of the digital marketing techniques through which a business is grown digitally.

Paid Advertising is included in these techniques, which include Google Ads, YouTube Ads, Facebook and Instagram Ads, etc.