In today’s new era, everyone is running after trends, be it trendy clothes, dialogues or reels.
Everyone wants everything trendy, be it common man, celebrities, businesses or their customers.
Just as things keep changing around the world, nothing is ever stagnant or permanent in the digital world.
Latest Digital Marketing Trends, Marketing Strategies, Marketing Platforms also keep changing with time.
In such a situation, if you are still following old Digital Marketing Trends or using old Marketing Strategies for Business Marketing, then you may lose your clients and customers.
Everyone has to change with changing times. If we say in the language of the digital world, then Marketing Strategies also have to change with the changing digital marketing trends.
So to cope up with these changing trends and make your business a little more trendy, we have enlisted the digital marketing trends of 2024.
At this point, let’s know what are the latest digital marketing trends 2024 and how to implement them in your business.
What are the current trends in Digital Marketing?
1. Artificial Intelligence
AI Is The Future!
It Is One Of The Current Trends In Digital Marketing.
Before we talk further on this, let us first know briefly what is Artificial Intelligence?
To understand Artificial Intelligence in simple words, let us start with its literal meaning.
Artificial means that which is created, not natural and Intelligence means the ability or capacity to think, understand and take decisions.
So basically AI is such a technology that gives a machine the ability to think like a human brain.
How will be the effect of AI on manpower is a matter of debate, but AI is the future, now there is no scope for debate in it.
Google Search, Google Voice Assistant, all these are examples of AI and one example of this which is very much in discussion these days is ChatGPT.
ChatGPT in itself is one of the One Of The Latest Digital Marketing Trends In 2024. It is being seen as a revolution in the content industry.
It is believed that by 2025, 97 million people will work in the field of AI.
The AI market is growing by 120% every year and 83% of companies claim that AI is on top priority in their business plan.
- Marketing Automation
Automation means minimizing human efforts by using technology.
Automation is not just one of the digital marketing trends but is trending in every industry.
But here we will talk about Marketing Automation.
Marketing Automation is like a software that can perform repetitive tasks without any human intervention.
Many tasks can be easily performed through Marketing Automation such as Email Marketing, Social Media Postings, Personalised Offers and Updates Related Information etc.
Let us understand this with an example.
Every brand posts posts related to Festival Greetings on its Social Media Account.
In such a situation, Automation permits them to schedule all the posts in advance by setting a Particular Date and Particular Time and they will get posted automatically at the scheduled time. Automation has made digital marketing very easy and it will continue to make the digital marketing process very easy and effortless, so it is included in the latest digital marketing trends.
As far as the statistics related to automation are concerned, it was predicted that by the end of 2022, humans will do only 58% of the work and the remaining 42% work will be managed by machines.
77% of marketers believe that using marketing automation has increased their conversions.
At the same time, 51% of businesses are using marketing automation and more than half of B2B enterprises want to implement technology in their business.
- Chatbots
If you have ever booked a ticket from IRCTC, then you must have seen Disha there, she is not a girl but a Chatbot of IRCTC who helps you while interacting with IRCTC.
There are many Chatbots like Disha which are available 24*7 and provide you a standard solution to your problems without the involvement of any Human Chat Agent.
Chatbots have improved the Digital Presence a lot and have also improved the User Experience a lot, so it has been included in the Latest Digital Marketing Trends.
Chatbots are also called Conversational Agents and just like AI, Chatbots will create a boom in Customer Relations by reducing Human Intervention.
Some surprising statistics show that a Customer Care Representative handles an average of 17 interactions per day. On the other hand, if Chatbots are used, then 2.5 Billion Man Hours of a business can be saved. About 74% of customers prefer to interact with chatbots instead of human agents.
In 2024, it is expected that chatbots will be able to deal with 90% of financial and healthcare inquiries.
- Shorts and Reels
You must have also noticed that people spend hours on YouTube Shorts and Instagram Reels even though it is the shortest form of content!
You will say that it is true but why are you mentioning it in articles telling about digital marketing trends of 2024?
The answer to this is also very simple, now marketing will be done wherever there is traffic, right!
If we talk about YouTube Shorts, till now its maximum length is 60 seconds and about 72% of YouTube Shorts are more than 15 seconds.
Do you know how many views YouTube Shorts gets per day?
50 Billion, this figure was 30 Billion in 2022.
On the other hand, if we talk about Instagram Reels, then its maximum length is up to 90 seconds.
According to the data of Meta, Instagram Reels Advertisements can reach 675.3 Million people.
According to Hootsuite Analysis, on an average, 300 to 800 likes come on Instagram Reels, whereas only 100 to 200 likes come on the content uploaded on IGTV.
With the help of Instagram Reels’ paid program, which Meta is now going to discontinue, some creators got a $36k bonus in a month on getting 60 million views.
Apart from this, many such creators who have a good number of followers and decent views on their content. They have earned between $500 to $10K in the first year itself.
Both of these are digital marketing trends in themselves.
Influencers and creators generate a lot of income from this, but brands also use Instagram Reels and YouTube Shorts to fulfill many of their objectives like product recommendations, product usage, brand awareness and many other objectives.
- Social Media Marketing
There is probably no need to tell how important and effective Social Media Marketing is and neither why it has been included in the list of Digital Marketing Trends!
Nowadays even children know about Facebook, Instagram, Twitter.
If we look at some surprising statistics, in January 2024, there were 467.0 Million Social Media Users in India alone, then the world is very big.
But today we are not talking about Social Media but about Social Media Marketing.
In terms of marketing, Social Media Platforms have been divided into many categories like Social Media Sites, Social Review Sites, Image Sharing Sites, Social Publishing Forums, Video Hosting Sites, Community Blogs, Discussion Sites etc.
But this classification is in terms of Brands and Digital Marketers. For common people, all these are just Social Media Apps.
At this time, Social Media is as important for Marketers as Arjun in the war of Mahabharata!
Be it Influencer Marketing, Content Marketing or any other Marketing Tool or Strategy; all have a dependency on Social Media, and hence it is considered to be One Of The Most Important Digital Marketing Trends In 2024.
By the way, there is another term along with Social Media which is very much in discussion these days – Social Commerce.
Social Commerce means promoting and selling products using Social Media Sites like Facebook, Instagram etc.
Social Commerce Professionals publish Interactive Graphics, Posts etc. which increases Customer Engagement and also Sales.
An example of this is, #Shareacoke Campaign.
In this campaign, the name of the users was written on Coke bottles and they used to upload the photo of that bottle with the hashtag #Shareacoke.
Last year, there has been a Social Commerce sale of $315 Billion in China alone, looking at which it seems that the future of Social Commerce is very bright.
Social Commerce is a very big topic in itself, a complete article can be written on it, if you want us to write an article on this subject then do let us know by commenting.
If we talk about the trends of Social Media Marketing, then YouTube Shorts and Instagram Reels are quite popular and their reach is also very high.
Influencer Marketing, YouTube Live, Insta & Facebook Ads and Performance Marketing are also trending.
If you look at the figures, the Projected Social Media Ad Spending will reach more than $268 Billion in 2024.
As far as Social Media Engagement is concerned, 130 Million Social Media Users engage with Shopping Posts every month.
Even several days will not be enough to talk about Social Media Marketing. Now let’s stop it here and discuss the rest of the digital marketing trends of 2024.
- Mobile Marketing
Why Mobile Marketing is included in Digital Marketing Trends 2024? You will get the answer to this question by answering a basic question.
Are you around your computer or laptop all day or near your mobile phone?
Obviously near the mobile!
Now you will not be sitting near the computer and laptop every time, in the same way your users will not access your profiles, content and website through laptop or computer every time but will access through mobile.
Despite knowing this basic thing, there are dozens of such websites which are not mobile optimized.
Whenever users access them through mobile, they either do not load properly or crash due to which the bounce back rate also increases and the user experience also deteriorates.
Both mobile optimization and mobile marketing are very important, and the figures are also showing this.
According to a survey, mobile advertising spending will reach around $413 billion by 2024.
Apart from this, about 60% of the money spent on digital advertising in 2022 was spent on mobile marketing.
93% of people use their smartphones to find local businesses.
Think With Google said that 51% of customers use their mobiles to find or buy any new products or services.
Mobile marketing is an important part of digital marketing trends, without which it is very difficult to get the desired result from your marketing spend.
7. Content Marketing
In the digital world, if there is any currency, it is content.
What to do, content is so important!
As you all know, content marketing is a technique in which relevant content is created and distributed to the defined or target audience.
There are many different forms of content such as blogs, articles, short paragraphs, ad copy, video scripts, etc.
It is said that it’s the content that speaks for you!
Your content tells about you.
You provide value to the audience through content.
As the audience starts getting value, they will trust you and then on the basis of that trust, they will get involved in monetary transactions with you.
Many of you must have watched Shark Tank India and must have noticed that the focus of the sharks is always on branding and content.
A large part of branding is also related to content.
The simple principle is, the better the content, the more the engagement and the better the sales.
Now that we have talked so much, let’s look at some statistics related to it.
29% of B2B marketers believe that their organizations are running very successfully today due to content marketing.
While 47% marketers believe that they will hire content producers in 2024.
The same 71% of B2B marketers believe that content marketing has been an important marketing strategy for their organization since last year.
Now you decide whether it should be a part of the marketing trends of 2024 or not.
8. Influencer Marketing
How can we talk about digital marketing trends of 2024 and not talk about influencer marketing?
Do you remember actress and entrepreneur Parul Gulati who appeared on Shark Tank India?
Yes, the one who is the founder of Nish Hair.
She used influencer marketing in an excellent way and if we talk about her projected net profit this year, she will earn 5 crores this year.
If we talk about the net profit of Nish Hair in 2022, then this brand has earned 30% net profit in FY 2022.
On the other hand, if we look at the marketing spend of Nish Hair, Parul spends only 1.83 lakhs per month on her marketing, whereas many businesses spend 10 to 40% of their earnings on marketing but still are unable to make sales worth crores.
Parul as an influencer promotes her own products and apart from her business, she also earns money from acting and influencing. She has 1.4 million followers on Instagram.
Hopefully, with this example, you have understood why Influencer Marketing got a place in Current Trends In Digital Marketing!
Influencer Marketing is considered a great tool for creating brand awareness and product promotions; at least the statistics say so.
According to the data published in HubSpot, 50% of Millennials trust the product recommendations of influencers, while on the other hand, this figure is 38% among celebrities.
Apart from this, 38% of marketers say that they use influencer marketing to increase sales and in 2022, 39% of marketers spent 10 to 20% of their marketing budget on influencer marketing.
In view of this growing trend of influencer marketing, it has got a place in the top digital marketing trends.
9. Omnichannel Marketing
Let us know why Omni Channel Marketing is included in the list of Current Trends in Digital Marketing.
Through Omni Channel Marketing Strategy, you give options to your customers to communicate with you through different marketing channels and purchase or acquire your products and services from different marketplaces and websites.
It is not necessary that these multiple channels are completely brand owned or your brand or business has ownership over them, it is important that your products or services are listed on those channels and your consumers can purchase them from there.
Let us understand this with an example, from this you will understand Omni Channel Marketing as well as why we have included it in digital marketing trends.
Bata is a very old and well-known shoe brand. If we talk about Bata’s Omni Channel Presence, Bata has its own Offline Stores,
Bata also has its stores in big malls,
Apart from this, Bata’s products are also available on online shopping sites like Myntra, Flipkart, Amazon and Bata also has its own website where its products are sold.
This means that Bata’s products can be purchased from so many places and information about their products can be collected and feedback can also be given on their products.
This gives the customer multiple buying options, their ease of buying increases and brand trust increases due to omnipresence i.e. availability on multiple channels.
On the other hand, through Omni Channel Marketing, brands are able to cater to a larger audience i.e. they are able to make their products reach more people.
A recent survey states that businesses that have a strong Omni Channel Customer Engagement have an annual revenue that is 9.5% higher than other businesses.
Apart from this, it has also been told in this survey that about 42% of the executives spend half of their marketing budget on Omni Channel initiatives.
Apart from this, if we talk about the Global Omni Channel Retail Commerce Market, then it can grow to $11.01 Billion by 2024.
In the coming time, AI and Robotics will also be an important part of Omni Channel Marketing, which itself is a part of Digital Marketing Trends in 2024.
- Voice SEO
In earlier articles, we had also talked about Voice Search and due to its increasing popularity, it was also included in Digital Marketing Current Trends.
But if we talk about the digital marketing trends of 2024, then here we will talk about Voice SEO and not Voice Search.
You must be aware that we got Voice Search with our Smartphones around 2014. Since then it became quite popular and with time Smart Speakers also came into vogue.
According to an article published in Businessworld.in, there has been a 78% increase in Voice Searching on Google in 2022 as compared to 2021.
Now Voice Search started being used on such a large scale and it became so popular, so it became necessary for marketers to generate Voice Search Optimized Content and the process by which this is done is called Voice SEO. Through Voice SEO, keywords and keyword phrases are optimized in the content according to voice search so that whenever someone searches for your business or related keyword through voice assistant, your content is easily visible to them.
Content is optimized through voice SEO so that voice assistant can easily find it whenever relevant keywords are searched on search engine through voice search.
By now you must have understood that Voice SEO has been included in the list of Digital Marketing Trends In 2024 in view of the increasing popularity of voice search.
Google itself has stated that the use of voice search in India is twice the global average voice searching.
However, voice SEO is still a new concept and it will be interesting to see how and in how much time this marketing tool makes a strong place in the world of digital marketing.
Conclusion
In this article, we talked about the top digital marketing trends and learned what has changed in the digital marketing world!
In 2024, many big advancements have been seen in the digital world, whether it is AI, use of chatbots or automation; all these have changed the structure of digital marketing a lot and that is why we mentioned them in the article on Digital Marketing Trends 2024.
The arrival of technologies like AI and chatbots will have a direct impact on the people working in the world of digital marketing and this market will become more competitive.
Only those who follow the current trends in digital marketing and understand the nuances of digital marketing will be able to sustain it.
Despite there being thousands of marketers in the world, why are there only a few people who earn a lot and others do not! This is because very few digital marketing practitioners are implementing the trending techniques and strategies related to digital marketing at the right time.
They know very well what the current digital marketing trends are and how to use them.
Knowing, understanding and implementing current digital marketing trends are 3 different subjects.
