In today’s rising inflation, earning passive income is as important as earning active income.
There are many methods of passive income like Real Estate, Stocks, Bonds, Book Publishing, etc., but apart from these, there is another popular method which is becoming quite popular in today’s digital age.
The name of this method is Google AdSense.
You must have heard its name many times and must have seen people claiming that they earned $1500, $1200, $2500 etc. from Google AdSense.
For your information, let me tell you that this is really possible, after all Google AdSense is such a powerful platform.
But, what is this Google AdSense?
Google AdSense is an advertising platform with the help of which advertisers place their ads on various websites, and the websites or YouTube channels on which their ads are shown are paid by Google for giving space for advertisement which can range from $1 to thousands of dollars.
So let us understand in today’s blog what is Google AdSense in Hindi, how it works, what is Google AdSense Eligibility Criteria and how to get Google AdSense Approval.
what is google adsense ?
Google AdSense is a part of Google’s Ad Network. Through this, Business Owners or Advertisers promote their business with the help of Display, Shopping, Video, Text Ads and in return, the websites or YouTube channels on which their ads are displayed are paid out by Google for placing ads.
Basically, business owners pay Google to run ads (also called PPC Advertisement) and Google pays some percentage of it to the website or YouTube channel owner.
Google is considered to be the most popular platform for advertising, which is also mentioned in a report by Statista, according to which in the year 2022, advertisers paid $224 Billion to Google.
So in this way you must have understood what is Google AdSense. Let us now see how Google AdSense works or what is its working processing.
Google AdSense Working Process
Two people play a very important role in Google AdSense working – Advertisers and Publishers
Advertisers – Companies or people who want to promote their products or services and choose publishers for that.
Publishers – Platforms that provide space for advertisers to publish their ads on their websites, YouTube channels and applications. If you have a website and you are applying for Google AdSense, then you will be called a Publisher.
Let us now understand the way both of them work so that you understand how Google AdSense works.
How do advertisers and publishers work?
When advertisers have to promote their products or services, they come to Google and run paid ad campaigns in which ads like display, text, image, video etc. are selected. These advertisers target certain keywords while setting up their ad campaign which means that their ads should be shown only to people who are specifically searching those keywords or queries on Google.
Now based on these target keywords, Google selects only those websites and YouTube channels on which content related to these keywords is being created.
For example, if Realme Company (advertiser) advertises a newly launched smartphone, then Google will select only those websites, applications or videos on which electronic gadgets like mobile phones, tablets, laptops are discussed.
Now since the website owner provides space to Google to display ads on his website, Google pays him some money in return.
Google gives 68% of the money it takes from its advertiser to the publisher and keeps the rest for itself.
When you give space on your website or YouTube channel for ad placement, your AdSense earning starts which depends on many factors, such as – No. Of Impressions, Traffic, Clicks, Views, your niche, etc.
I hope you have understood how Google AdSense works.
After understanding what Google AdSense is and how it works, let us see how to create a Google AdSense account and how to get started with Google AdSense.
Get Started With Google Adsense
To start your journey of earning money from Google AdSense, you have to create your account on it and get approval.
Let’s understand in 4 steps how you can start this journey of Google AdSense.
Create Your Google AdSense Account
- To create an AdSense account, go to Google AdSense and sign up.
- After this, you have to enter the URL of your website on which you want to put ads.
- Now fill other details like your name, address, time zone, email id, etc.
- This way your AdSense account will be created. But keep in mind that right now your Google AdSense account has just been created and not approved. You may have to wait 1 – 14 days for approval.
Setup Payment Information
Now you have to setup your payment system so that your AdSense payment can come to your bank.
For this, go to the Payment Tab of your Google AdSense Dashboard and update your banking information.
Also fill your payment profile so that Google can verify your information and tax details.
Connect Your Website to Google AdSense
After adding payment information, you have to connect your website with AdSense.
For this, Google gives you a code through which ads are shown on your website.
To add the code, first go to Google Dashboard, click on Sites and enter your domain. After this, you will be given a custom code which you have to put in the backend of your website.
After connecting the site by embedding the code, you have to wait for 1 – 14 days for AdSense Approval. However, during this waiting period you can also work on the next step which is to select Ad Type & Ad Placement.
Choose Ad Formats & Placements
This is your final step in which you have to select Ad Format and Ad Placement.
You can select Include In-Page (Within Main Body), Anchor (Edge Of The Screen), And Vignette (Full Screen) Formats.
After this, you get two options for Ad Placement – Google Auto Ad Placement And Manual Ad Placement
Google Auto Ad Placement: In Auto Ads, Google itself finds placement on your site where more clicks are expected.
Here you just have to enter a code and Google automatically decides which type of ad is to be shown at which place on the website.
To generate it, you have to go to your Google AdSense Account, click on the Ads tab and generate the Auto Ad Code. You have to go to the backend of your WordPress website and paste this code in the header.php file. Manual Ad Placement: Manual Ad means that you can place an ad anywhere on the website by selecting the ad type as per your understanding.
For this, first go to the Ad Menu and click on Buy Ad Unit in the Overview Section and go to Create New Ad.
Now you have to select the ad type which are – Display, In-feeds, In-articles Ads
Finally, you have to give a name to your ad unit and select the ad size. Keep your ad responsive and click on the Create button.
Now Google AdSense will generate a code in front of you which you have to add to the backend of your WordPress website.
Google AdSense Eligibility Criteria
Follow these points to get Google AdSense approval.
Create quality content
Create content that provides some value to your audience, helps them, is original and well researched.
Also keep in mind that do not deviate from the niche in which you are producing content. Because if you start creating content on many niches simultaneously, it will take time to build your authority and ranking on Google will also take some extra time.
Publish at least 10 – 15 blogs
Today, uploading 2 – 4 blogs does not get AdSense approval.
In 2 – 4 blogs, even Google does not know on which category you are creating content, what is your expertise, and due to this Google disapproves your request due to insufficient content. Therefore, first publish 10-15 blogs on your website and prepare it well. This will also make Google understand that new content is constantly being updated on your website which can provide some value to the audience.
In such a situation, the chances of your AdSense getting approved increase significantly.
Submit a Sitemap
A sitemap is a collection of all the webpages of your website which Google’s crawlers visit and crawl.
As you add new webpages to your website, you have to create a sitemap and submit it to Google Search Console. After submitting the sitemap, crawlers come to it and index your webpages.
Indexing increases the possibility of your AdSense approval.
Add Privacy Policy, Terms & Conditions, Contact Pages
These are all three important pages which must be there on your website. How are you using the users’ data, what are your Terms & Conditions, and what is your contact information – all these things need to be given through these three pages.
To create a Privacy Policy Page, you can use the Privacy Policy Generators listed on Google.
Build your presence on social media accounts
Google also looks at your digital presence before giving AdSense approval. Your social media content, audience engagement, shares, online reviews etc. are all under Google’s observation.
Through this, Google tries to understand your authority, your name, trust, credibility and gives you approval if everything is correct.
Apart from all these major points, there are some other points too which tell how to get Google AdSense approval.
- Use a professional logo which will create your identity.
- Use a professional email.
- Use a better theme. In the beginning, you can use themes like Generate Press, Astra, OceanWp.
I hope you have understood how to get Google AdSense Approval.
How to earn money from Google Adsense
There are two popular methods to earn money from Google AdSense – Google AdSense For Website and Google AdSense For YouTube
Let us understand both the methods in detail.
Google AdSense For Website – Google AdSense Requirements for Website
- First of all, you have to make your website user friendly so that users spend some time on it, get engaged and get a positive experience.
- The most important thing in Google AdSense Requirements for Website is Quality Content and Good Traffic on your website. For this, you have to improve your content, target relevant keywords in it and give a lot of value to your readers.
- Along with this, you have to do SEO of the website through which you can rank your website on Google and bring traffic. In this, On-Page, Off-Page and Technical SEO have to be implemented.
- To increase traffic on the website, you also have to increase your Online Presence and distribute your content through Social Media, Email Marketing, WhatsApp Marketing, etc. This is also called Content Marketing Strategy.
- Target High CPC (Cost Per Click), High Traffic and Low Competition Keywords so that you get more money for Ad Clicks.
- Along with all these points, keep the ad placements correct so that the user does not face much difficulty in reading the content and the ads do not create frustration.
To read Google AdSense Criteria For Website in detail you can read these Eligibility Requirements.
Google AdSense For YouTube – Google AdSense Requirements For YouTube
Google AdSense is not limited to the website only, but you can also earn money by getting it approved on your YouTube Channel.
Let us understand some Requirements for this (Google AdSense Requirements for YouTube):
- First of all, your YouTube channel must be connected with AdSense, for which you can start the process by going to the Monetization Section of your YouTube Studio.
- After this, you must be a part of the YouTube Partner Program (YPP).
- To be a part of YPP, these criteria must be fulfilled:
- 500 Subscribers on YouTube Channel
- 3 Videos Uploaded in last three months
- 3000 Watch Hours in last 12 months or 3 Million Public Short Views in last three months
4.Along with this, you also have to take care of YouTube Channel Monetisation Policies.
In this way, you can create a new income source for yourself by following all these Google AdSense Criteria For YouTube.
Let us now know some great tips to earn good money from Google AdSense.
Some great tips to earn good money from Google AdSense
I have seen many times that people know what Google AdSense is and how it works, but are unable to earn good money from it or get their AdSense suspended.
For this, I am giving some important Google AdSense Tips, by implementing which you too can earn good money from Google AdSense.
Tip #1 Strictly follow Google AdSense Guidelines
Google AdSense Policies are very strict and accurate, with the help of which Google can detect any kind of suspicious activity on your website and can suspend your Google AdSense account.
You cannot post hate speech, cannot share information about fake products, cannot buy clicks or page views by paying money, cannot direct fake bot traffic to ad links, cannot publish copyrighted content, and cannot do many other things which are against Google AdSense Program Policies.
Tip #2 Do not click on the Ads placed on your website yourself
After Google AdSense Pin Verification, when you get AdSense Approved, a new door to earn money opens.
But in the greed of earning more money, people themselves start clicking on the Ads published on their website and also ask their relatives to click on it.
This is a completely wrong strategy which Google catches very easily and bans AdSense. Therefore, it is better to avoid this practice.
Tip #3 Create Best Quality Content and Use White Hat SEO Strategies
High Quality Content is the content that provides value to your reader, increases his knowledge, entertains and motivates him.
Therefore, while publishing your content, do deep content research and avoid any kind of copyrighted content.
Along with this, it is also important to have quality and relevant traffic on the website, for which you will have to do SEO of your website.
SEO is very important because it will help in ranking your website on Google, due to which interested visitors will visit the website and your traffic, page views, impressions, clicks etc. will increase.
Tip #4 Optimize the website for mobile users
Today the number of smartphone users is increasing rapidly. According to Statista, the number of smartphone users will cross 4.7 billion in the year 2024.
Therefore, it is important to make the website mobile friendly so that your traffic can increase and there is more engagement.
This increases the chances of clicking on the Ads and your revenue also starts increasing.
Tip #5 Test Ads Types & Placements
Many times people think that by placing more Ads, they will get more Clicks and earn more Dollars, but this does not happen.
By placing more Ads, you reduce the value of your webpage where Ads are seen instead of Content. Therefore, it is important to understand the correct Ad Placement so that the User does not face any problem and Valid Clicks also keep coming.
If you want, you can place your Ads Above The Fold (meaning at the top of the webpage) which does not look too clumsy and your work also gets done.
Apart from this, keep testing Ad Placement so that Valid Clicks also keep coming and User Experience also does not get spoiled.
What is Google Adsense? Frequently Asked Questions (FAQs) on Google Adsense
- How to apply for Google AdSense?
Ans. For this you can visit Google AdSense and fill the required details to open your AdSense account.
- What is Google AdSense Pin Verification?
Ans. This is a process in which Google sends a code to your address, which takes two to four weeks. Google sends you this pin only when you have earned $10 in AdSense and it has to verify your address.
- How to get Google AdSense approval on Blogger? Do you get AdSense approval on Blogger as well?
Ans. Yes, you get AdSense approval on Blogger as well just like you get on WordPress website.
- How much does Google AdSense pay?
Ans. AdSense pays based on the number of clicks and views on your ad, so there is no fixed criteria for it. Your AdSense revenue also depends on where your traffic is coming from, what is your niche, what is your content type, etc.
- Are there Google AdSense Alternatives with the help of which we can earn money?
Ans. Yes, absolutely. If your website has good traffic then you can use AdSense Alternatives. These include – PropellerAds, Media.net, Ezoic, Adsterra, etc.
Conclusion – What is Google Adsense ?
Google AdSense is a very powerful way through which you can monetize your content and earn good money.
It is a source of passive income which can make you money even in times like Covid – 19. All you need is to understand Google AdSense well, work after understanding its policies and focus on content creation.
In today’s blog, we understood Google AdSense in detail and learned what is Google AdSense, how to earn money from Google AdSense, how to get its approval, etc.
If you also learn all this, then you can create an additional source of income for yourself.
