Have you heard the saying? “Whatever is seen sells”, this has been going on for many years.
The saying of the moment is that “Whatever is seen on Instagram, definitely sells”
How to sell on Instagram? Want to know? For this you will have to learn Instagram Marketing.
Today, through Instagram Marketing Strategy, millions of rupees are being earned by reaching their products and services to crores of people and businesses are being converted into brands.
You can guess how big a marketplace Instagram is by the fact that Instagram is the 4th Largest Social Media Platform in the world.
You will be able to make a business a brand only when people will know about your business.
According to a survey, after seeing brands advertisements on Instagram, brand engagement of 50% Instagram users increases. See, Power of Advertising!
There are many things related to Instagram Marketing which are important for you to know if you also want to grow your business, want to deliver your products to millions of people, want Business to Brand Conversion.
There Is No Free Lunch In This World.
If you want to know what is Instagram Marketing and want to learn how to do Instagram Marketing then you have to invest your time and stay connected with me till the end of this blog.
So let’s start this journey of Instagram Marketing and first understand what is Instagram Marketing.
What is Instagram Marketing and how to use Instagram for business!
If Instagram Marketing is defined, then it is a process in which products or services of any brand are sold on Instagram using photo and video content.
Instagram is a great platform for target marketing.
Instagram Marketing can be done in two ways, one by using paid tools and the other by using free tools.
You can also understand it as Organic and Inorganic Instagram Marketing.
In Organic Instagram Marketing, you generate traffic without spending money or without any paid tool, only through your content and feedback.
On the contrary, in Inorganic Instagram Marketing, you promote the brand through paid tools, such as by running ads, through influencer marketing or through paid reviews.
I hope you have understood Instagram Marketing Kya Hai. Now let’s move ahead and understand how Instagram is used for business or Instagram Marketing How to do ?.
how to use instagram for business
In this section, I will tell you step by step how you can use Instagram for your business and do Instagram marketing.
1. Switch To Business Account
To use Instagram for business, first you have to switch from personal account to business account.
Having a business account is necessary for Instagram marketing.
If you want, you can switch to your personal account or keep your personal account private and create a separate account for your business.
- To switch to Business Account, you have to click on the Hamburger or Three Lines icon.
- After this, go to Settings and click on Switch to Professional Account.
- Continue and select your category.
- Then choose either of the two options, Business Account or Creator Account, as per your requirement.
- Fill your business information.
- Your Business Account will be created!
2. Add Business Information To Your Bio
On Instagram, people know you by your bio.
After creating a business account, the next step is to define your brand and business in 150 characters in the bio of your Instagram account.
In the bio, you have to give information in a very crisp form, or else you have to give some important details in just one line.
For example,
If you are selling comedies, then you will tell in the first line of the bio what you are selling.
So the first line can be – Skin and Beauty Products
The name of the seller or brand owner can come in the second line. Let’s say Neena Sharma, then you can write Owned By in the second line and put your Instagram account in place of the name.
You can put COD Acceptable or any other business related information in the third line.
After that, if you want to add something extra apart from your website link and contact information, you can do that. Along with this, you also have to add profile picture, action buttons etc.
If you pay attention to these small points, you will have your own Instagram Marketing Guide ready which will tell you What Works For You and What Not.
3. Add Product Catalog
Unless you display what you are selling, how your products are, what they are, your consumers will not trust you and neither will your consumers be able to interact with you.
Therefore, for conversions through Instagram Marketing, you will have to display your product catalogue.
To add your product catalogue on Instagram, you will have to go to Meta’s Commerce Manager and click on Create A Catalogue.
After this, select E-Commerce and click on Next.
If you sell on any other platform where your product catalogue is already uploaded, like Shopify, you can upload your catalog by clicking on Connect A Partner Platform.
Or you can upload your product details yourself by selecting the Upload option.
With the help of the View Catalogue option, you can view the catalogue and then edit it as well.
4. Set Up A Shop
Finally, once your product catalogue is uploaded, you have to set up the store.
To set up the store, you have to click on Settings, select the Business option, and then click on the Set Up A Shop option.
Now you have to wait for Instagram’s approval.
As soon as you get the approval, you have to click on Settings, select the Business option, and then select the Product Catalogue option and click Done.
Your Instagram store is ready for Instagram Marketing.
But the big question still remains: Does your business really need Instagram Marketing?
You will get the answer in the next section where we will discuss Instagram Marketing Uses For Business.
Why Instagram Marketing is Important for Business
Instagram is one of the popular social media sites with around 2 billion monthly users.
The US which is a huge market in itself, statistics show that 63% of Instagram users there use this platform on a daily basis and 97% users use this platform on a monthly basis.
Not just Instagram traffic, there are many other reasons that make Instagram marketing very important for your business.
Let’s discuss these reasons which will make them easier to understand. You can also look at these points as Instagram marketing benefits.
1. Instagram Increases Reach And Helps In Building Brand Awareness
Instagram is a useful platform to increase the reach of businesses and build brand awareness.
According to statistics, till now more than 1 million brands are already promoting their products and services through Instagram marketing.
Apart from this, 71% U.S. brands are already using Instagram as a marketing tool.
As far as the impact of Instagram marketing benefits on users is concerned, 62% users believe that after seeing any brand on Instagram, their interest in that brand increases significantly.
2. Instagram Increases Engagement Rate
One of the biggest benefits of Instagram Marketing is that the engagement rate of Instagram is quite high, infact Instagram has the highest engagement rate among all the social media channels.
It is not me saying this but the statistics are saying this. If the statistics are to be believed, the engagement rate of Instagram Marketing is 60 times more than Facebook and 140 times more than Twitter.
Apart from this, user statistics show that 87% users take action only after viewing the products on Instagram.
So if you want to increase the engagement rate along with increasing the brand visibility of your business, then Instagram is an ideal platform for you.
3. Better Customer Relationships
Instagram helps businesses build better customer relationships.
Brands can even better understand the needs of their target audience through Instagram.
According to statistics, your business’s Instagram presence makes your brand more popular and relevant, 74% of potential customers believe so.
Statistics also show that 78% of users prefer to avoid brands that do not have an Instagram account.
Better customer relationship is one of the prominent benefits of Instagram marketing benefits.
4. Increased Sales
The main agenda of any business is to increase sales.
Instagram helps you in this too.
Do you know, out of total Instagram users, approximately ⅓ users use Instagram to purchase products.
Statistics also show that 75% Instagram users click on Call To Action buttons after seeing Instagram ads, i.e. click on Contact Us or Shop Now button.
We talked about the benefits of Instagram Marketing or in other words the Need of Instagram for Businesses, but where there are benefits, there are disadvantages too and the information will not be complete until we tell you about Instagram Marketing Limitations.
So let’s discuss Instagram Marketing Limitations.
What are Instagram marketing limitations?
Instagram Marketing has some limitations of its own. Let’s discuss them once.
1. Instagram Is Not Exactly A Selling Platform
Yes it is true that Instagram is a great tool for brand promotions, in fact 1 out of 3 people uses Instagram to know brands better.
But it does not promote direct sales or conversions in any way.
You have to drive traffic to your landing page through ads or different marketing tools, if they like your content they engage with you and only then comes the question of sales or conversions.
Instagram does not promote direct selling and this is one of the Instagram marketing limitations.
You can setup a business page on Instagram where your customers can know about you but you cannot sell directly through Instagram.
2. Change Of Algorithm
Algorithm change has been one of the major issues of Instagram.
Instagram’s algorithm changes quite frequently, which means that Instagram’s workings also change quite frequently.
Let’s understand this with an example. Suppose you made very good sales in 2020 with the help of Instagram marketing techniques and you used influencers marketing to achieve your objective.
Let’s say you collaborated with 10 influencers and you also got very good returns. Now fast forward to 2023.
Since the recent algorithm changes, Instagram has been showing you the same type of content or reels.
For example, if you like to watch comedy reels, then Instagram will show you the same reels again and again and some selected reels will be repeated a lot.
In such a situation, when Instagram is showing very limited content to its users, then it can be said that the scope of organic Instagram marketing seems to be almost over.
In such a situation, Influencers Marketing may not be that effective and only Paid Ads remain as an option.
3. Cannot Post Links With Content
This point is especially important for those who are beginners or have come here while searching Instagram Marketing For Beginners. You can only put links in your bio on Instagram.
You cannot put links on content posts. Even if you upload a link on the post, it will appear as normal text and will not be a clickable link.
That is, clicking on it will not open any webpage. This simply means that you cannot make a hyperlink unless you are running paid ads.
You can definitely share links through DMs (Direct Messages).
4. Fake Accounts Or Bots
Instagram Spam Bots are those accounts which are created to do fake interactions on Instagram, which simply means that these accounts can randomly like and comment on your content and can also damage conversion rates by clicking on your ads.
These Bots are a big problem for Instagram Marketers so it is included in the list of Instagram Marketing Limitations.
According to statistics, around 95 Million i.e. 9.5% of platform users are Bots, which cost Marketers $1.3 Billion.
Before concluding this article, let us give you some Instagram Marketing Tips which will help you in building an Instagram Marketing Strategy.
Best Instagram Marketing Practices / Best Instagram Marketing Tips
If you have something in both the amounts, more than required and less than required, then it causes harm. Therefore, it is important to understand how to use any platform optimally.
So in this section, we will tell you some tips or some Do’s and Don’ts which you have to keep in mind
while creating Instagram Marketing Strategies and also while doing overall Instagram Marketing.
1. Less Is More
When you are working on Instagram Marketing Ideas, you must have thought about the Frequency of Post, which means you must have thought about how many posts you will post on Instagram in a week, for how long you will run ads, etc.
If you are also one of those people who think that posting more and more will increase your brand visibility instantly, then wait a bit, because by doing this you are only annoying your audience.
If you post more than 3 times on Instagram in a week, then it can annoy your followers. However, the ideal post frequency is based on your product type and product industry.
Stay active but avoid post spamming!
2. Watch For Post Timings
Along with the frequency of posts, another important parameter for proper engagement and conversions is post timings.
It is important that you post your content when your users are available on that platform so that you can get the highest possible engagement rate.
Now the question is what is the time when you should post content?
According to statistics, the highest user engagement is seen at 8 pm. Apart from this, the highest engagement rate is seen on Sundays, which is 6.47%.
3. Focus On Reels
According to the Rival IQ Study, Instagram Story Reach has declined in 2021 and 2022. Its biggest impact has been seen on mid-sized brands, whose engagement rate has fallen from 2.4% to 1.6%.
On the other hand, if we talk about the average engagement rate of Instagram Reels, it is 20.59%.
Apart from this, a study has found that the engagement rate of Instagram videos is 21.2% higher than that of images.
Keep in mind that IG Reels gives you the most engagement and plan your content calendar accordingly.
An additional tip is to keep in mind Instagram marketing trends while creating reels and try to create trendy content.
4. Narrate A Story
Your consumer is more interested in knowing the story behind your products and the story of the problem your product is solving than in your products.
In short, if you want to take full benefit of Instagram marketing, then you have to tell the story of your brand to people and tell it in such a way that people take interest in your products and your brand and engage with your brand.
Your story establishes an emotional connect with your consumers.
If statistics are to be believed, if people like the brand story, then 15% of people immediately purchase the product.
Apart from this, 92% consumers believe that ads should be like a story, while 75% consumers believe that brands should use storytelling while marketing.
5. Collab With Influencers
Small businesses are often skeptical about influencer marketing but influencer marketing is a real thing.
According to statistics, 61% consumers trust influencers more than brand content. Apart from this, 31% social media users get to know about new products through influencers only.
As far as marketers are concerned, Instagram is the preferred platform of 72% marketers because it is easy to work with influencers here.
Consumers feel a one to one connection with influencers, hence they trust them and also purchase the products recommended by them.
Therefore, while considering Instagram marketing, considering influencer marketing is a must.
Conclusion – Instagram Marketing – Convert small business into a big brand, For Free
I hope this article has helped you understand Instagram Marketing in Hindi.
You must have understood how to do Instagram Marketing and what are the Instagram Marketing Best Practices for this.
To do Instagram Marketing practically, Digital Marketing Concepts, Strategies and Techniques like Content Creation, Traffic Generation and Sales Conversion play an important role.
