Do you know about the “Call Now” feature that can make a user scrolling through Facebook your next client?
This feature of Facebook Lead Generation Ads is quite popular due to its specialty.
For lead generation, the user is often asked to fill a form, in which his name, email and phone number are taken, and he is interacted with through email and phone call. This becomes a lengthy process in which you work hard to make that lead a customer, but still many times he does not become your customer.
In such a situation, you can use Click to Call Ad for Facebook Lead Generation, in which you put a Call Now button in your ad, so that any interested user, who is interested in your product or service, immediately calls you, takes information as per his need and most of the time becomes your customer.
So let us know about this powerful Click to Call Ads of Facebook in today’s blog, understand how to generate leads from Facebook ads and some of its advantages and steps to setup it.
What is lead generation ?
Lead generation is a process in which you gain a person’s interest in your product or service and obtain his personal details (such as name, phone no., email id) so that he can be converted into a customer later.
The ultimate goal of lead generation is to convert an interested visitor into a customer and increase the revenue of your business.
In today’s digital age, lead generation has become even more important. If you do business, then today you can reach your potential customer through website, Facebook ads, YouTube ads, Google ads etc. In this process, many people click on your ad and many new people also visit the website. In such a situation, it becomes important for you to get the details of these people, so that later they can be made customers by communicating with them.
Different types of lead forms are used to collect their details. People who give their details through these lead forms are called “leads”.
Lead generation is a core part of the sales funnel. By collecting new leads, businesses can educate them through email marketing, provide important information and solve their doubts. This type of nurturing increases the chances of increasing the leads to customer conversion rate.
Now the question arises that what are the lead generation techniques and how to do effective lead generation.
Well, there are many methods to generate leads – Search Engine Optimization, Facebook Ads, Instagram Ads, Google & YouTube Ads, Google Display Ads, etc.
Facebook lead generation is also done in a similar way, where Facebook ads are used with different objectives to generate targeted leads.
Let us now talk about a powerful and effective method to generate leads through Facebook, which is called – Facebook Click to Call Ads. Here we will also see how to generate leads from Facebook ads.
What are Facebook Click-To-Call Ads?
You must be aware of Facebook Ads, through which you reach your target audience with the help of paid media (e.g. image, text, video, etc.). Click-to-Call Ads come under this category, in which you give your “Call Now” CTA in your ad so that interested visitors can get other information about your product or service through a phone call.
In simple words, these ads are for those target customers who like to get the solution of their queries or want to book a service by talking on the phone.
Whenever a user clicks on the “Call Now” button of this ad, the dial pad of his phone opens, and he can contact you directly.
In this way, you can talk directly to your potential customer, take his other details (such as name, email, address) and build trust with him by answering his questions.
In this way you keep generating leads which you can convert into customers by continuously communicating with them.
I hope you have understood Facebook Lead Generation.
Lead Generation Strategies Through Facebook Click-To-Call Ads
1.Targeted Advertising: With the help of Facebook’s detailed targeting capabilities, you can precisely target your ideal customers. Along with this, you can also use location-based targeting, which is very beneficial especially for local businesses.
2.Measuring Effectiveness: Facebook ads provide you metrics of impressions, total spend, and how many clicks were made on your “Call Now” button. This gives you proper and detailed data of lead generation.
3.Optimizing Campaigns: With the help of continuous testing and optimization, you can know which version of your ad is more effective. With this, you can achieve better ROI which is helpful in your effective lead generation.
This Facebook lead generation strategy thus becomes very powerful, which helps businesses to reach their target audience, especially when your potential customers want to get information from you through phone calls.
So in this way you must have understood what are Lead Generation Techniques and How to Generate Leads from Facebook Ads.
What are Facebook Click-To-Call Ads Benefits?
Due to Direct One on One Interaction, Facebook Click to Call Ads are helpful in adding new customers to your business and are also cost-effective.
Let’s talk about its other benefits.
1.Immediate Connection
As soon as a user clicks on the ‘Call Now’ button, he gets directly connected to your business. This instant communication facility not only increases customer satisfaction but also improves lead conversion rates, because prospects get an immediate answer.
2.Higher Conversion Rates
Higher Conversion Rates
Facebook Click-to-Call Ads target those users who are already close to the buying decision or who like your product or service but have some doubts in their mind for which they need to know the answers.
When you give the option of direct call, the Lead to Customer Conversion Rate also becomes fast.
3.Personalized Interaction
Personalized Interaction for customer
Facebook Click to Call Ads give users a chance to interact personally, which makes them feel more trust. This personal touch is important in increasing your brand loyalty and trust.
4.Local Targeting
Local Targeting for lead generation
With Facebook’s Advanced Targeting, you can specifically target people who are near your business location. In fact, you can invite such people to your offline business location (store visit) and showcase your products live. This kind of human touch greatly increases the chances of them converting into customers.
5.Ad Performance Tracking
Facebook provides you with detailed analytics such as what were your ad impressions, how many users clicked on the ‘Call Now’ button and how many calls were generated. Using this data, you can further improve your advertising strategies.
6.Cost-Effective
The flexibility to customize Facebook Click-to-Call Ads allows you to run ads according to your budget. In such a situation, if you have a small scale business or you have just started your business, then also it makes lead generation easy for you, that too without spending much money.
I hope you have understood Facebook Click To Call Ads Lead Generation Benefits. Let’s move ahead now and understand how to setup Facebook Click To Call Ads.
How to setup Facebook Click to Call Ads?
1.Meta Business Suite Account Creation:
- First of all, go to business.facebook.com and choose the option of ‘Create An Account’.
- Enter your name, email, and business details.
- You will get an email confirmation mail, in which you have to confirm your email so that your Meta Business Suite Account can be activated.
2.Adding Facebook Page:
- In this step, ensure that your Facebook Page is connected to your Business Suite. If it is not so, then create a dedicated Facebook Page of your business and connect it to Business Suite.
- Post on your Facebook Page, start adding content so that some engagement can start coming on it.
3.Ad Account Creation:
- Now go to ‘Ad Accounts’ in Business Suite and create a new Ad Account.
- Set the name, timezone, area and currency of your Ad Account.
4.Integration of Facebook Pixel:
- Facebook Pixel is a set of codes that you place on your website and collect user data that helps track conversion in your Facebook ads. Through this, you can optimize your ad, build a target audience for new ads, remarket to those who have already taken some action by visiting your website.
- To integrate Facebook Pixel with your Facebook Click To Call Ads, go to ‘Data Sources’ and select ‘Pixels’.
- After this click on ‘Add’ and follow the instructions of Manual Installation or Partner Platforms (such as Shopify or Woocommerce).
5.Campaign Setup:
- After completing the above 4 steps, start a new campaign in Ads Manager and select an Applicable Objective in line with Click-To-Call Actions. For example, you can choose campaigns like ‘Lead Generation’, ‘Traffic’, ‘Reach’, or ‘Awareness’.
- Give your campaign a name and set audience targeting, budget, and scheduling.
6.Creating an Ad Set:
- Define your ad set within the campaign and make the “Calls” option your lead method.
- Configure detailed demographic and behavioral targeting to identify the right audience.
7.Ad Design And Call-To-Action:
- Design your ad, and also ensure that it is optimized for mobile viewing.
- Use a clear & attractive ‘Call Now’ button as the call-to-action and enter the number you want to receive incoming calls on.
- In this step, also turn on the callback request feature, so that if by any chance you are unable to pick up the call, the user can request for a callback.
8.Budgeting and Scheduling:
- Choose either Daily or Lifetime Budget as per the amount you want to spend on your Ad.
- Schedule your Ads and go ahead and choose a time when you or your team can pick up the calls.
9.Selecting Ad Placement:
- Initially choose the option of ‘Manual’ placement in your Ad, so that you can ensure where your Ads will appear, like Facebook Timeline, Marketplace, Feed, etc.
10.Verification and Launch:
- Double check all the settings to ensure everything is setup correctly.
- Publish the Ad and monitor the performance.
Optimizing Facebook Click-to-Call Ads for Maximum Leads
1.Proper Audience Targeting
The success of your ad depends largely on who you are targeting. You must define your audience. To define the audience, it is important to understand demographics factors (e.g. age, gender, location, income), psychological factors (e.g. interests, likes/dislikes, lifestyle), and behavioral factors (e.g. buying behavior) and target accordingly.
2.Optimize the Ad Schedule
Run your ads when your potential customers are most active, such as in the afternoon or evening.
3.Use High-Quality Visuals
Use attractive and relevant images or videos that clarify your message and motivate the user to call.
4.Compelling Call-To-Action (CTA)
Use strong CTAs like “Call Now”, “Talk With Us”, or “Connect With Our Member Now” that are direct and easy to understand. This makes it clear to users what they need to do.
5.Continuously Test And Optimize
Experiment with different ad elements such as headlines, descriptions, and images. Do A/B testing to see which combination is most effective.
6.Use Retargeting Strategies
Retarget users who have previously interacted with your ads or visited your website. This helps to re-engage users who have already been interested.
By adopting these strategies, you can increase the performance of your Facebook Click-To-Call Ads and generate more leads. This will not only increase your reach but will also improve ROI.
Implement these tips properly and keep monitoring your campaign regularly. This way you will be able to generate effective leads from Facebook ads.
Conclusion
In today’s blog, we gave detailed information about how to do lead generation through Facebook Click-To-Call Ads.
Facebook Click-To-Call Ads not only make fast communication possible, but their use also results in high conversion rates and better ROI.
Today we saw how these ads can be optimized using the right targeting, good ad timing, and compelling visuals & CTAs. Apart from this, your Facebook lead generation strategy can become even more effective through continuous testing and optimization.
By using these types of ads, businesses can revamp their lead generation methods and achieve their sales and marketing goals in less time.
