Covid-19 is being seen as the biggest pandemic of the 21st century which had a huge impact on small businesses and big organizations.
It also had a huge impact on the beauty and cosmetic industry and people’s salons and parlors were closed.
For many salon owners, their salon was their one and only income source.
But despite this, many beauty salons were functional.
Most of the staff of those salons were providing services by going to their clients’ homes and many salon owners were helping their clients through live online tutorials.
In such a situation, it is justified to think that how was this possible?
This was possible due to two reasons,
First – some salons had developed relationships with their existing customers due to which customers did not go to any other salon.
Second – Some Beauty Salons had a very good online presence and people were contacting them online, taking home services and learning through online tutorials.
But the question is, were you able to do this?
Were you able to provide your services to the local people or were you able to attract target customers by creating an online presence?
Maybe not. Therefore, to avoid this in the future, you have to start preparing from now.
But how?
Well, for this you have to take your Beauty Salon Business online and increase your reach and awareness and add more and more customers to you.
To do all this, you have to learn digital marketing and understand how to implement digital marketing strategies for salons. So today I am sharing some Important & Powerful Digital Marketing Tips for your Salon, by implementing which you will be able to grow your Online Presence very quickly and by giving a Unique Identity to your Salon, you will be able to reach your services to new people.
Why Digital Marketing Is Important For Salons
Before knowing Digital Marketing Strategies for Salons, it is also important to understand what benefits you get by implementing digital marketing – Benefits of Implementing Digital Marketing for Salons.
1.Increase your reach
Reach simply means access.
You tell me how many customers will you be able to attract by making banners of your salon, putting up posters or distributing pamphlets?
10, 20, 50, or maximum 100…
You will be able to implement all these techniques only in a limited area for which you will have to spend a lot of money and you will not get that much reach.
The most advanced solution for this is Digital Marketing Implementation for Salons.
In this, you will be able to reach your target customers in less money through Website, Social Media, SMS, Videos etc. and there will be no limit to your reach.
2. Increases Local Reputation
Local reputation gives you a unique identity among other local beauty salons, due to which most of the customers come to you and take your services.
Digital marketing helps in building your local reputation, so that when a person standing in your area searches online “Best Beauty Salon Near Me”, he first sees the details of your salon.
In this way, he can contact you and enquire about the services.
3. Cost Effective Strategy
Digital Marketing is a cost effective strategy which does not require much money to implement.
On the contrary, when you resort to traditional marketing and use newspaper ads, pamphlets distribution, posters, banners etc., then you have to spend a lot of money from getting them made to putting them outside your salon, putting them on streets and intersections and distributing them.
Not only this, digital marketing also helps you in planning the pricing.
Pricing your services according to the market is considered a correct strategy.
When you use digital marketing strategies to create an online presence, then you can plan your pricing properly by researching your competitors.
With this, you are able to provide cost efficient and optimized services to your customers, due to which more people want to come to you, want to try your service. This helps in making your salon profitable.
4. Give Unique Identity
Competition has increased a lot in the Beauty & Salon Industry today.
Salons are opening from a street to big malls, due to which it has become necessary to create a unique identity for yourself.
Your own identity differentiates you from others, which depends on how much value you are giving to the customers with your services.
By using online marketing (Online Marketing for Beauty Salons), you can create your unique identity and attract new customers.
In this way, you get many benefits by implementing online marketing.
Let us now talk about the Most Used Digital Marketing Strategies for Salons.
7 Most Used Digital Marketing Strategies For Salons
1. Create Your Social Media Presence
The number of social media users in India has reached more than 75 crores which is about 55% of the total population.
Many of these people keep visiting beauty salons from time to time or go to parlors and get various services.
Do you want these people to come to you or become your customers?
If yes, then you will have to make your social media presence very strong.
You will have to reach these people by creating Facebook Page & Group, Instagram Profile, YouTube Channel, Snapchat Profile, LinkedIn and Twitter Profile.
For this, you will have to create informative content on all these platforms and give people various types of beauty tips.
By creating a good social media presence, you reach those people who are searching for information related to beauty and salon online.
I am sharing some important tips for social media with you –
Tip #1 Your profile on all social media platforms should have a common business name (beauty salon).
This prevents confusion and new people also remember the name of your salon.
Along with this, having the same business name increases your authority which is very important to win the trust of new customers.
Tip #2 Focus more on video content. Today people understand things better through visuals for which videos are the first preference.
Today there is a plethora of shorts, reels, long form videos, explainer videos on social media platforms like Instagram, Facebook, YouTube, Snapchat.
Today people are making themselves a brand by creating video content, in which you should also not be left behind.
Videos help you get traction, seeing which people make their decision in a few seconds whether they will watch your videos in future or not.
And if they like your video content then they comment on your videos and enquire about your services.
Tip #3 Try to make your content viral. The first step to make it viral is to share that video on WhatsApp Groups, Facebook Group & Page, Telegram etc.
Apart from this, do some research while creating content so that you understand what kind of content is going viral in the market right now, which content people are liking more or what is trending.
To make your videos viral on YouTube, it is important to understand YouTube SEO for which you can read the Detailed YouTube SEO Guide.
2. Add Your Salon Details On Google My Business
Google My Business (GMB) is a free platform operated by Google which increases your presence in your local area.
To put the details of your beauty salon on GMB, you have to click on this link and tell Google about your salon step by step.
In this, you have to share Salon Name, Address, Contact Details, Services Offered, Opening & Closing Hours, Salon Photos, Website URL, etc.
Apart from this, you also have to take Reviews & Ratings from your customers, which by putting on GMB, you can also attract other interested people.
Along with this, you also have to put some Tags & Keywords related to your Salon Business like, Best Salon In Magarpatta City (Your Location), Top Rated Beauty Salon, Best Salon For Women, Best Men’s Salon, Etc.
When you tell Google about your salon in detail, then your business will be optimized for local search and this whole process is also known as local SEO.
Here the question arises that what will be the benefit of putting details on Google My Business (GMB).
You will get three important benefits from this:
Your local search influence will start increasing. This means that whenever a person comes near your salon and searches for Best Beauty Salon or Best Beauty Parlor Near Me, then he will see your salon first.
After seeing good ratings and well optimized profile, that person will click on your business details and enquire about your services.
- After registering on Google My Business, your salon also becomes active on Google Maps.
Now if someone wants to come to you through Google Map, then it is easy for him to find you.
- Your contact details work like an appointment booking system which is beneficial in connecting you with new customers.
3. Ask For Client’s Testimonials
Start taking testimonials or reviews from your satisfied customers.
Testimonials are very helpful in building your authority and credibility and ultimately, they build trust in you among new people.
Once customers start trusting you, then understand that they will recommend your salon to others as well and in this way your revenue will keep on increasing.
You can put these testimonials on your website or win the trust of interested people by mentioning them on Google My Business.
I give you a tip – try to ask your customers about their experience in written as well as video form.
Ask them how they liked your service, how they liked the behavior of the staff and finally ask them to recommend your salon.
You can share these video testimonials in the form of shorts and reels on your social media and attract your target customers.
4. Collaborate With Influencers
Influencer Marketing is growing very fast today.
People are becoming influencers by growing their social media channels in every field like travel, beauty, fitness, finance.
Once these influencers have good followers (10,000 or more), different brands start approaching them for collaboration.
And you will be surprised to know that many influencers charge thousands of rupees to promote a brand.
You can also collaborate with these influencers and bring new customers to your salon.
But, your question will be that I don’t have enough money to promote my salon with them.
Here I am sharing a secret tip, please pay attention.
Invite influencers to give them free service. Invite them to your Beauty Salon and offer them Premium Services related to Body Care, Massage, Hair Care for free.
Now in exchange of this service, you have to take a Shoutout from them.
Shoutout means you ask them to sit with you in your Salon, make a short video and publish it on their Social Media and tag your Salon and recommend it to their followers.
You have no idea how many new Customers can come to you by adopting this small trick.
This is one of the best Digital Marketing Strategies for Salons where by using this trick you can bring new customers to your Beauty Salon every day.
5. Run Targeted Ad Campaigns
Run your Ad Campaigns on Google & YouTube (SEM) and Facebook & Instagram (SMM).
Before running Ad Campaigns, you have to prepare some Offers so that you can attract your Target Customers by mentioning some Discounts on Services like Free Massages, Happy Hours, Free Nail Care, Pedicure, Manicure etc.
Keep in mind that you do not have to sell anything in these Targeted Ad Campaigns, just create awareness and make people visit your Website or Local Salon through Offers & Discounts.
You can also run these Targeted Ad Campaigns for your Local Area.
Under this, you will target only those interested people who are interested in Beauty Care & Salon Treatments and are looking for a Best Service Provider online.
In this way, with the help of these Targeted Ad Campaigns, your Reach increases and you are able to target more people precisely.
6. Start Blogging And Give Beauty Tips Via Content
You have to share valuable content on your YouTube channel and other social media platforms and also start blogging on your website.
Blogging has always been a best digital marketing strategy for salons.
- In blogging, you have to solve the problems of your target audience, provide them informative content and give them a lot of value.
- For blogging, you can write content on many types of topics.
- I am giving some examples below,
- Write a blog on skin care and tell people which product will be right for which type of skin.
- Talk about hair care & face care and recommend the right products to people and tell them what to avoid and what to consume in large quantities.
- Apart from this, you can share your knowledge on topics related to tattoo, piercing, nails etc. through blog.
- Also add before / after posts. Add photos of your customers before treatment & after treatment and write in your blog what treatment you have done for them and which products you have used for that.
- Add a FAQ section in all your blogs and write about the common problems of your target customers like “How to stop hair fall”, “How to protect my oily skin”, “Which shampoo & oil works best to remove dandruff”, etc. Solve the problem.
You have to implement all these Content Ideas & FAQs in your Videos as well so that your reach keeps increasing and you can reach your Target Customers through Blogs, Videos, Shorts & Reels.
7. Use Gamification In Your Marketing Campaigns
Gamification is the process under which you add gaming elements to your marketing campaign.
With the help of these elements, the engagement rate of interested people is increased so that they spend more time on your salon’s website.
Many types of engaging elements can be used under the gamification process such as,
You can use puzzles and increase the engagement rate of your target customers.
Whenever you are promoting a new service, you have to create a puzzle in the name of that service and divide it into different pieces.
Now whenever a visitor visits your website, he will see this puzzle of yours and while solving the puzzle, he will get to know about your newly launched service.
Apart from puzzles, you can also design personality quizzes under which ask the prospects and clients some basic questions like,
“Which nail paint do you use regularly?”
“Do you need a massage next week?”
“Are you also losing hair too fast?
“Which shampoo and oil do you use to avoid dandruff?”
By giving such questions in the form of a quiz, you get the details of your prospects and clients based on which you can provide them personalized service.
According to Financeonline, when a clothing company Moosejaw implemented gamification, its sales increased by 76% and suddenly social media impressions also started increasing.
This was the result of the power of the gamification process.
Now do not forget to give your Call To Action with all these quizzes, this has a huge impact on your revenue.
You can do this engagement on your website, Facebook group or page and Telegram group.
With this, along with increasing engagement, your awareness also increases and the people who become a part of this process start connecting with you and start trying your services.
Not only this, you can also use affiliate marketing in salon business which is kept in the list of Most Profitable Digital Marketing Strategies for Beauty Salons.
For this, you can design some coupons and share them with your existing customers.
Whenever a new person comes to you with that coupon and redeems it, then you have to give some offers to that existing customer of yours due to whose coupon that new person has come to you.
If you want, you can give him some additional offers, give any free service or give a package of your services for free.
In this way, by implementing all these Digital Marketing Tips for Salons, you start forming a tribe and your customers always stay connected with you instead of going to any other beauty salon.
Conclusion
Beauty Salons & Parlours are among those businesses in which a lot of competition is often seen.
The reach of this business is often limited to a restricted area and the business is run only by known customers.
But, in today’s digital age, you can increase your reach and awareness by adopting some strategies and grow your salon business manifold.
This is possible with Digital Marketing Strategy for Salons, which I have explained in detail today.
